"Scarlett SCLAER, starting now" Tianjin Satellite TV debut - Scarlett brand founder had spent "original sound" deconstructing the essence of the outdoors

"Scarlett SCLAER, starting now" Tianjin Satellite TV debut - Scarlett brand founder had spent "original sound" deconstructing the essence of the outdoors

"Every day you wear shoes to walk, but you don't call it on foot;
Every day, you will stuff a backpack, but it's not a bag.
Every day you climb up and down and never climb;
In fact, the so-called outdoor, not the body to go out for a row, but the soul of a different attitude to go home.
Scarlett outdoor, start now! ”

With the increasing living standards of people, outdoor has become a popular lifestyle. Especially for urban people who have been in reinforced concrete for a long time, going outdoors for a relaxing hike or conquering a mountain has become a pro- One of the natural ways of life. Relevant statistics also show that during the annual holiday period, the number of outdoor travelers is increasing day by day. However, many people still remain envious and imaginative about the outdoors and really go out. For many people, they still lack motivation and courage. Scarlett Outdoors, as a well-known fashion outdoor leading brand in China, deeply understands the needs of urbanites for outdoor use, so that everyone can easily enjoy outdoor happiness as their mission and bring a full range of outdoor products. Since the brand was established ten years ago, The spirit and culture of the outdoors were elaborated in action, and the outdoor positive energy of “thought, triumph, happiness” was transmitted.

"SCALER, start now!" Video playback address: http://q.chinasspp.com/zonenote.aspx?id=185969

"Scarlett SCLAER, starting now" Tianjin Satellite TV debut - Scarlett brand founder had spent "original sound" deconstructing the essence of the outdoors

"Scarlett SCLAER, starting now" Tianjin Satellite TV debut - Scarlett brand founder had spent "original sound" deconstructing the essence of the outdoors

"Scarlett SCLAER, starting now" Tianjin Satellite TV debut - Scarlett brand founder had spent "original sound" deconstructing the essence of the outdoors

The launch of Scarlett’s “Start Now” commercial film is still based on creating a relaxed and happy outdoor culture. It is based on the shoes of the city’s people walking around, packed with backpacks, and climbed up and down to excite people. The outdoor desire to stimulate everyone to put down the pressure, starting with the passion and resonance. "The so-called outdoor, in fact, is not the body for a row out of the door, but the soul of a different attitude to go home" is a perfect reflection of the true meaning of the outdoors.

It is reported that the shooting of Sikai Lok TVC advertisements breaks the traditional endorsement form of celebrities, but the founder of Scarlett brand used to interpret the active and healthy outdoor lifestyle personally, taking the image of an outdoor enthusiast and leading everyone to the outdoors. Beautiful, know the essence of the outdoors. Zeng Hua said that "SCALER, starting now" not only represents an outdoor spirit, but also represents a spirit of action. Trekking, climbing, cycling, cross-country, and crossover are all good outdoor lifestyles that enhance will-work and self-improvement. And life, career, love, and life are also the same. Only a constant departure will make their direction of life more clear. Only by starting to act can we hope and dream.

It is also understood that the ten-year series of activities of the Scarlet brand will also be kicked off. More activities can be learned from the official Scarlet website and official Weibo.