The jade carving market has a quiet period of at least three years

Since 2012, the jade jewelry collection investment market, which has always been popular, has entered a period of silence. The first reaction of the market is the sluggish volume, especially the high-end white jade arts and low-end jade carvings. People in the circle have already felt a strong sense of crisis, like a big wave of sand, and many jade carving studios are short-lived. Shanghai and Suzhou, as important production sites of Chinese jade carving art, are also the vane of the national jade carving industry. According to the conservative estimates of the industry in the two places, the low point needs to last for at least three years. How will the jade carving industry develop in these three years? It is an urgent issue to be studied. The industry will use three years as an opportunity to snuggle and try to make a big improvement in the ideological, technological, and cultural aspects of jade carving. Therefore, there is no shortage of expectations for the future.

In the Yangtze River Delta region, including Shanghai and Suzhou, what are the current status of jade carving production and sales industry? What internal and external factors contribute to this situation?

Wang Li: Now that this market is indeed at a low level, the major environment is the slowdown in the national economic growth, and many industries are facing the “winter” situation at the same time. The jade carving art as a high-end investment collection type, the amount of funds occupied is relatively large, so the performance of the market in the state of lack of cash is even more pronounced. For most of Shanghai's jade carving studios, the current situation is that it is not difficult to mix food and eat, but it is relatively difficult to develop. However, this downturn continues to develop, and it is expected that the market will come to a “big wave”. The financial strength is not strong, there is no flagship product, and studios lacking a fixed customer group will be squeezed out and survival will become increasingly difficult.

He Wei: The whole jade carving market in Suzhou should be said to be the market with the longest time, the most solid foundation and the most abundant level in China. So although we can see some signs of slow development, I do not think that the market is bleak, but I feel that entering the era of rationality, the rational development of market rationality and irrational exchange is a normal phenomenon, like a fist, always recover to be ready to fight again Go out so that there is strength. The jade sculpture market in the past two years is a kind of irrational and irrational. It depends on the supportive attitudes both inside and outside the industry. At present, it is inevitable that everyone has a sense of loss. The relative national jade carving market is generally low, because Suzhou has a solid foundation, so At least on the surface it is still normal.

Drainage: The overall Shanghai market is in a relatively low state, probably from the industry in the second half of 2010, this feeling gradually generated, but unfortunately this shortfall can not bottom out in the short term, mainly in a significant decline in trading volume The friends in the industry have experienced the phenomenon of "cash is king" in the market. Some customers are not willing to exchange the cash that can be circulated to the jade with a weak circulation. The industry itself also has some drawbacks. For example, the raw material price of white jade is too high, some studio design and production costs are high, the dealer’s cost is difficult to control, and for collectors, Baiyu lacks a level recognition standard. These factors are To a certain extent, it shakes confidence in the collection of investment.

In the face of unfavorable reality, in addition to rational and clear judgments, does the industry have any response? Or what will be done on internal merit?

He Wei: Suzhou has some practical measures this year to safeguard the operation of the cultural market. As far as I know, some banks in Suzhou have created cultural and financial service platforms, launched cultural infrastructure projects**, “master loans”, and so on. They have already put hundreds of millions of dollars into the market, adopting joint loan guarantees, that is, Three fixed merchants form a consortium to jointly apply to the bank **, do not need collateral, can get up to a limit of 3 million yuan, indicating that the bank's value for the Suzhou Jade cultural market. For the factory, the flow of funds is relatively fast and the effective time is short; for those who open stores, the funds have some pressure, the turnover rate cannot be ensured, and it may be necessary to think twice before proceeding. In addition to the external environment, I am more concerned with adjusting the types of jade carvings in my own business and working with jade carvings at different levels. For example, Suzhou craftsmanship consistently wins with exquisiteness. Then I choose from the ingenuity to be more creative in design and suitable in subject matter. Innovation but there is no lack of inheritance of traditional culture. The jade carvings that are priced at less than 100,000 yuan, and the customers that they face, also pay attention to liaising with some young white-collar workers. I think that this kind of medium-level needs, whether in terms of the quantity of demand or the long-term stability of the market Development has played a non-negligible role.

Drainage: From the trough of the market, everyone should look for their own reasons. Both distributors and manufacturers should reflect on this. As a distributor, I also tried to make a full estimate of the market. Since the price of raw materials is not something that we can control or intervene, it is only from the advantage of using itself and the market to understand the needs of customers, and to manage jade carving techniques and themes. To open a way out, the materials we receive must have special characteristics. The art we produce must have special features, and we must adhere to hard work and make up for it. We must visit collectors and customers all over the country. My concept is that it is not yet the time of business, but " In the era of commerce and trade, sticking to a business in the store is absolutely impossible in the present.

Wang Li: In the face of this situation, the industry is first to maintain a steady state of mind, that is, the objective judgments of the downturn and good expectations of the future trend coexist. The market undergoes a phase-out process. The nature that remains is the most adaptable to the market. Each has its own studio. In the future, the market demand for jade carving crafts is getting higher and higher, the requirements of the master design philosophy are getting higher and higher, and the uncontrolled use of white jade raw materials will not exist, no matter whether it is large or small pieces, it is considered beforehand. The time will increase, and an objective low will promote a sharp rebound in the market. The sweeping sentiment in the previous boom market will be wiped out. The market will be even more fierce, improving the quality of the process and there will be a better batch of More beautiful jade sculpture art was born.

The artistic and ideological improvement of jade carvings is also an important condition for urging the market to return. Can we focus on the needs in this area?

Drainage: In order to keep the jade carving more in line with the aesthetic of the new era on the basis of maintaining traditional culture, I think there are two ways to try, the first is the artistic jade carving; the second is the situation jade carving, the so-called artistic jade carving, is to continue the depth Excavating Chinese traditional culture, in particular, injecting Chinese classical aesthetics and painting factors. In the works, there is a poetic space where the scenes are blended with each other and where the virtual reality meets each other. This feeling is extremely difficult to control and is closely related to the cultural cultivation and expressive abilities of the jade carving artists themselves. For example, the works of the Chinese art and crafts master Cui Lei [weibo] Xi and Zhuang Zhou's dream butterflies and Vulcan are representatives of the artistic conception and Tian Yuhua that broke through the expression of traditional jade sculptures. The situation jade carvings are mainly a set of several jade carvings that echo each other and form a common scene with strong ornamental, story, and interest. Sexuality and philosophy are unforgettable. For example, the works of Yu Xuetao, the master of Chinese arts and crafts, contrasted with each other. A piece of material, a boy and a child leaned over to the engine, and a piece of gold and a pair of eagles looked toward each other. The two were combined into a complete piece of work that was inseparable, of infinite interest, and intriguing. In fact, I think that in the jade carvings, the traditional culture of China is not completely digging, but it is not enough to dig. If jade carvings are still in the creation of dozens of auspicious maps and statues of Buddhas, collectors will gradually wear out. The difficulty of the market trying to get out of the trough has also increased.

Wang Li: The jade sculptures produced by Jinshao Yufang mainly revolve around Mr. Jiang Hongli’s creative ingenuity. Jiang Hongli is a master of Chinese jade carving and a representative figure of an academic jade sculpture. His pursuit of creative thought is to use traditional Chinese jade carvings. The perceptual beauty of culture, combined with the rational scientific concept of contemporary jade carving art, creates a new jade carving art that conforms to the traditional cultural spirit and has a far-reaching realm; it also reflects modern beauty and vividness. In the market, the jade carving brands and characters created by Jiang Hongli are very popular in the collectors' field. His works are good at expressing ideas, using trickery, and in order to guarantee the brand reputation of Jinyu Yufang, we insist on using only the seeds of Hetian. It is hoped that relying on the master's creativity and doing high-end white jade works, the entire market will be steadily and benign.

He Wei: In fact, the time for me to manage jade carvings is not too short in the market. It has been fifteen years since I opened stores in 1998. Because the original intention is derived from personal preferences, so I have the artistic and craftsmanship of jade carvings. The creative requirements are relatively high. From the creative market in Suzhou, it can be seen that Suzhou Workers has consistently positioned itself as a small piece of work with exquisite workmanship. It is famous for its “small, clever, inspiring, refined” products, especially the best-selling antique pieces for traditional The use and control of themes are particularly refined, the shapes are simple and smooth, and the breakthroughs in Suzhou jade carving workmanship and ideas are inseparable from the solid foundation of the entire Suzhou market. The feedback on information in creation, production, sales and aftermarket is extremely high. Rapidly, it maintained the balanced development of the market.

Awareness of the jade carving market and an estimate of the future direction?

Wang Li: I think the three-year period is the minimum, and maybe even longer. The concept of many operations of Jinyu Yufang began to transform gradually in the past few years. After encountering the rise in the prices of raw materials in the production areas, we began to appropriately reduce profits and let profits be given to collectors and distributors. The market, industry ideas, and business mentality that we all jointly promoted. It will be more stable than before. Jinyu Yufang expanded outwards from Shanghai and opened image stores in Beijing, Xuzhou, Hefei, and Suzhou. These shops mainly promoted the image of the studio. Collectors can see the spot directly without having to go to Shanghai. At the same time, they stabilized the influence of Jinyu Yufang throughout the country. In addition to physical stores, we have also opened virtual shop operations on the Internet, and also established its own website to promote, the main online direct sales of some small boutique, this kind of compound market development will help stabilize the future development of Tianjin Yu Square.

He Wei: I personally think that the jade carving market may have been in silence for more than three years. There are several reasons that cause the current situation: In 2008, the government allocated 4 trillion yuan of funds to promote a lot of markets, mainly housing and financial markets. However, it also indirectly drives the supply and demand of the art market. This stimulating expansion leads to excess production in the production areas and excessive processing volume in the market. Artwork is not a FMCG product and consumes a long time. Secondly, the promotion of the jade culture at the national level is not sufficient, except for potential for appreciation. Excessively exaggerated, and rarely mentioning others, which caused people to judge the appreciation potential is not obvious, they quickly gave up the collection of jade carving art; Third, the secondary market of jade carving art is far from as smooth as calligraphy and painting, the realization is mainly through Pawning agencies and ****, the value of jade carvings is continuously diluted in circulation.

Drainage: I think it is a more optimistic estimate to get out of the trough in three years, and even longer in three years. At present, the jade carving market is still relatively closed. People outside can't enter, and people inside can't go out. Simply put, the industry is too persistent and believes that its professionalism is too strong and there is a lack of impartial criticism. The so-called bystanders should not underestimate the aesthetic standards of amateurs, especially those of Hetian jade collectors, and I also pay special attention to discussing the industry with friends with strong artistic background and traditional cultural background. Wisdom is always produced in collisions. In this respect, we do need the participation of so-called “outsiders”.