Romantic Spring 2013 store new image _ the facade
Romantic spring LOGO and store design available from 2005 so far, has been recognized and appreciated by many consumers, the fashion chain brand enjoys popular support. However, with the development of underwear industry, the traditional design has been unable to meet the increasingly sophisticated consumer groups and markets. In order to enhance consumers' experience and brand image, for the first time in the spring and autumn 2013 autumn and winter new orders, the brand-new LOGO design will be enabled for the first time, bringing a brand-new brand image into people's eyes. The new generation of romantic spring VI (brand visual identity) and SI (chain brand image) design, so that we witness the magnificent upgrade of romantic spring, here we come to learn more about the new romantic spring design.
Romantic spring 2013 store new image _ the front
1, changes in marketing concepts
The new store design narrows the display area, benefits of pipe, sheet and transparent materials props, in the physical space and visual space to create a sense of transparency and flexibility, in order to allow customers to have plenty of room for activities under the premise of equipped with rest facilities to create Pleasant environment, and set shopping guide system, reflecting the customer-oriented marketing ideas.
2, visual logo update
Under the trend of future visual changes brought by the new technology wind and the feeling of post-modern science and technology, the pursuit of stereoscopic and weighty logo effects makes the new logo more simple and stylish and touches people's first senses. Romantic spring new LOGO is in Chinese and English fonts reflect the sense of personalized simple fashion, the trend chain brand to enhance the overall elegant, elegant combination of text and graphics to the visual sense of perfection, dynamic, showing a positive and progressive meaning.
At the same time, LOGO's red font shows the brand's vitality and vitality, pink shows a soft texture, easy to identify. The perfect show romantic spring "new feeling, heart experience"! The material of the sign can be easily displayed and applied under the current technological conditions without any discrepancies in application under different environmental conditions.
Romantic spring 2013 store new image _ store
3, commercial space planning
1), container design
The new transformation of the container can more effectively highlight the functional products to make up for the past in the display can not be clearly classified product defects. High cabinet pendant novel design, can achieve a variety of flexible display portfolio, a more comprehensive display of product charm, in the display to meet the conditions of goods display, as far as possible to the space and access to the consumer, so that it can be in a comfortable environment Within the consumer experience, and improve shopping pleasure. Due to the rich product line, the product display will not be limited to a friable display style. The new product display and display will pursue a holistic and organic style, and will better differentiate the series of product layers.
2), space lighting design
The traditional space lighting system can only bring customers the most intuitive product material expression and bright space, the future of space lighting pursuit of individuality, fashion, level, light source color temperature and space environment coordination, the formation of a warm shopping environment , So that the best display of goods, the product's texture, features show vividly.
3), props design
Traditional lingerie brand props display multi-use paint cabinets with local hardware accessories way, according to the group to be separated, in order to maximize the use of space layout intuitive display of goods as the main purpose. The new Nakajima shelf information guide card, a clearer interpretation of the product, so that customers a better understanding of the product, the design is more scientific and effective.
In the underwear industry props development will be with the improvement of consumer demand and aesthetic ability to become more fashion, fashion, space, props under the new environment design requires more use of plate hanging, metal, pipe and pass Through the design of materials, as far as possible in a limited space to display different styles of products, more personalized display of goods, the product highlighted the display. In addition the product can be highlighted as a highlight of the space, the product and props into one harmonious, rather than rigid and old-fashioned.
4), consumer experience upgrade strategy
The traditional design of only monotonous props and structural parts of the practice can not give consumers a novel experience, consumers are pursuing a bright design, the new space design, for the improvement of the consumer experience from the details of outstanding, in the parts, the combination Material decoration, more life and romantic embellishment will bring consumer recognition, to meet the consumer pursuit of comfort, warm, home atmosphere.
Romantic spring 2013 store new image _ array
Romantic spring 2013 store new image _ array
Romantic spring 2013 store new image _ array
This kind of Functional Fabric is usually produced by special material,like aramid, FR viscose,modacrylic,hygroscopicity and quick drying yarn,etc. The special functions usually include flame retardant,waterproof,oil proof,anti-static,anti-mosquito,hygroscopicity and quick drying,easy-care,antibacterial,anti-UV,infrared retardant,etc.
Raw Fabric Material,Raw Cotton Material,Raw Material Uniform Fabric,Raw Material Military Fabric
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