In order to make full exchange and communication among entrepreneurs in the national garment industry, learn from each other and improve together so as to build a platform for cooperation and win-win cooperation. Under the leadership of China Apparel Industry Association, entrepreneurs from 16 provinces and cities About 50 people from the delegation walked into Shulang to visit and study. In the increasingly severe economic environment, Shulang kept a steady development of the winning magic weapon and conducted in-depth exchanges on the success model of Shulang's development under the current situation.
During the visit, Wu Shumin, Chairman of Shandong Shu Lun Clothing & Accessories Co., Ltd., and entrepreneurs in the industry delegation on how to further enhance the brand innovation degree of brand innovation, brand integration and development, adhere to self-oriented strategy And other issues to do in-depth discussion and exchange, and to further enhance the brand's international level and Shulang R & D, personnel construction and other aspects to do to share. After listening to the introduction of Wu Jianmin, chairman of Shulang Company, and further understanding of the development history and current situation of Shulang Company, the delegates of the delegation gave full and positive comments on the Shurang model. In particular, Such a severe domestic and international economic situation, the contrarian break bigger and stronger own brand, do a good job in the integrated development of many brands and the national multi-level market such as cobweb coverage, gave a highly appreciated. Especially in the early days of the establishment of Shulang, in the period of economic boom, the brand strategy of independent innovation that it adhered to, especially in Shandong, which is universally recognized as lacking in fashion and social resources in the industry, was not favored by the insiders In this global financial crisis, Scholanger showed its vitality because of its persistence in doing business well and its multi-brand strategy throughout all aspects of enterprise development.
Chairman Wu Jianmin shared with everyone the advantages of developing multi-brand clusters. Someone may have some suspicions about Schoulant's introduction of four new brands under this grim external environment. However, it has been proved that Shu Lang's The decision is right, it is precisely in the entire market environment is challenged, the industry situation is not very good, Scholanger successfully opened up the market, stabilizing the market; new brand launch, making the company's brand series more serious, Brand more market appeal, which have Shulan brand strategy has been practiced for 15 years has been further verified, but also feel that Shulan more than 10 years to promote the corporate culture, such as "Sunshine Women, Shulang life" Etc., played a key role. At the same time, the company from top to bottom staff unite as one, made a great contribution to the development of Shulang, Shulang team more lively, sunshine, health, the whole company is full of beautiful future expectations.
It is understood that Shulan for this year's economic situation and business operations issues, have done a good job in advance prevention and foresight, leaving Shulan sufficient strategic space and time adjustment, making Shulan to maintain steady development in the forward. In order to continuously adapt to the diversified market demands, on the basis of the original brand development, Shulan implemented the multi-brand strategy in due course and launched Shulang Beauty Shine Fashion Casual Wear , GOGIRL Shuxunshan, masterpieces, Ke Leomuomu, GOGIRL KIDS children's wear and other brands. At the same time, Shu Lang through internal training and external recruitment combined with hired full-time foreign designers and foreign part-time designers and with Europe and the United States and South Korea a high level of outsourcing design companies to enhance the company's research and development level, brand strength, very Good grasp of the right to speak of fashion. In order to adapt Shuolang multi-brand strategy model, in the marketing terminal, Shulang accordingly implemented a new marketing model - multi-brand strategy cluster store model. Future Shulan enterprises will continue to promote the marketing model widely throughout the country, this model will be creative and flexible market segments, in the shop area, the market format can maximize the form of seamless market expansion, speed up Shu Lang market expansion pace. At the same time, Shulan for the seven brand segmentation market structure, the use of differentiation strategy, focusing on superior resources plowing, to create local advantages in the key regional markets, to achieve a breakthrough with a point to seize the market share of its brands , In the external market environment is not very good situation, Shulang model can also be full of vigor and vitality of China's private economy.
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