HUGO BOSS held a grand fashion show at The Power Station of Art last night and exhibited its brand BOSS 2013 Winter Men's and Women's Collection.
Gerd von Podewils, senior vice president of global communications at HUGO BOSS, said: "Hugo BOSS's Beijing fashion show was unprecedentedly successful last year, so we decided to move this year's fashion show to Shanghai to show HUGO BOSS's high regard for the Asian market."
About BOSS 2013 Shanghai Fashion Show
The venue of the BOSS 2013 Shanghai fashion show, The Power Station of Art, is China's first public museum of contemporary art. Its predecessor was the Nanshi Power Plant, which was built in 1897. HUGO BOSS invited about 1,000 distinguished guests, including Asian and international superstars, VIPs, media and business partners, to attend the BOSS 2013 Shanghai fashion show and after-show party. The Shanghai Fashion Show also invited international top models to help the catwalk, making it the focus of global fashion.
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