New thinking, new world, the family of Qianlong products break through to win the future

Recently, the Qianlong Family's 2013 autumn/winter fair was held at the headquarters of Qianlong. The theme of this event was "Single product breakthrough, profitability is the last word!". Chen Shaohe, general manager of Guangdong Qianlong Garment Co., Ltd. made a strategic speech. He analyzed that the current domestic economic environment is becoming more severe, and the home clothing industry is in the transition and upgrading stage. It is this period of time. The biggest feature. The total amount of circulation is greater than the demand. The past 300% of industry growth legends have disappeared. Moreover, the current home furnishing market has not been subdivided. The result of no diversion is that all brand products are completely blocked on the access road, resulting in large stocks. The entire industry is chaotic. In the chaos of the market, manufacturers and distributors panicked and became disarrayed. Therefore, under such circumstances, the first thing to do is to calmly think and analyze. The manufacturers and distributors have to quell the impetuous psychology, recover their fists, practice their internal strength, and force their fists. Chen Shaohe emphasized that Qianlong's work this year was to withdraw his fists, find problems and find a way out. "Single product breakthrough, profitability is the hard truth!" The launch of the theme is the strategic deployment of the company to retreat, is the re-analysis of the characteristics of the industry and its own, Qianlong refined the company's core competitiveness, which is the product , And then through the in-depth research on the fist home service products, the vertical and horizontal development in the home service fabrics, the pattern, and the style, and finally the full range of packaging, refining and promotion of the listing, to achieve the purpose of “one shot to go, the country blossoms” .

Chen Shaohe, general manager of the brand strategy speech

“It is time for the industry to reconsider. Our companies and our home clothing brands are all the same. We must conduct a comprehensive review. Qianlong has a 27-year history of clothing and 10 years of experience in the chain of home wear. Whether in product research and development, product structure, or production skills, processes, and monopoly operations in the market, there are solid foundations that are not available in other brands within the industry. We have never refined this core competitiveness and we must "Refining!" said Allan, director of brand operations at Guangdong Qianlong Garment Co., Ltd., told reporters. Allan believes that the military operations are focused on knowing what they are and knowing about each other. In the face of the current industry characteristics, the homogenization of products is serious and the competition at low-price points is already hot. The company takes a step back and thinks and analyzes. It is actually not By mistakenly cutting down the diesel engine, you can find a new way out.

The positive polarity is infinite, and positive energy always stimulates a seemingly impossible miracle. With the determination of the company's top executives for the Qianlong business, and the confidence of the Qianlong team for the entire inventory, the ordering data was refreshed again and again. The ordering site was lively and boiled. Some fabrics and flagship series data of the main push in this quarter were once brushed up, and some non-push styles, as long as the order volume is insufficient, they will be directly eliminated and eliminated, no longer make up a single, do not make up, the brand of Qianlong family Chen Shaohe said that the number of copies means inventory. The company strictly controlled the source and sent only the best-selling home service products to the terminal, avoiding the pressure of end-of-season inventory.

Qianlong Family 2013 autumn and winter new product order meeting site

By the end of the 2013 autumn and winter trade fair of the Qianlong Family, the official statistics of the trade fair show that compared with the data of the same period in the previous year, there was a big turn in the order of the season. Compared with the same period in the previous year, the style has been reduced by half, and the amount of orders has doubled from the same period of last year. The results are gratifying.

The new thinking party has a new world. Standing in front of Qianlong's office building and looking up at the blue sky, the reporter can not help but feel that when an industry encounters difficulties, only the thinker can turn over to win the battle.
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