Successful men's brand, first of all need to focus on the terminal market, tap the market potential, precise positioning of product and company strategy to meet the real needs of consumers, and then through the culture and other brands to do; as early as ten years ago, With a keen eye for the market, unique brand positioning, the distinction between other brands, or in the product homogeneity of the fierce market competition is still spell the cost, fight the price. Mr. Xu Qiming, the chairman of Xenia, announced the announcement of the retail culture of terminal stores and business travel with the national dealers not long ago at the new autumn and winter conference in Chengdu. In the cost of war, price war, channel war, the brand's core competitiveness need to rely on what support? Xu chairman of the answer is: "The continuous improvement of the core brand values ​​and meet all the market to meet the needs of the market, providing a good shopping environment and quality products and services" XIANYA Chairman Mr. Xu Qiming Address Decisive battle terminal According to China Mr. Zhang Bingliang, general manager of Xini Fashion Co., Ltd. introduced that in the garment industry business model, agents resources and franchisee resources have always been about the development of the apparel industry, the two main forces of the channel terminal has always been a must for men's enterprises . Since 2011, Xigaia has established strategic alliances with well-known domestic and overseas management agencies to make full use of efficient marketing services and enhance team building by building an effective management team. In 2012, with the core of "actively cultivating the terminal market and intensively cultivating the terminal market", Xenia supports Xainia in the terminal markets of all regions from R & D, supply chain, logistics, sales, finance, human resources and IT Rapid development. Mr. Zhang Bingliang, General Manager of Xenia, delivered a speech. The successful channel construction and operation of the terminal market lay in the standardization while establishing a sound operation system and a strong regional operation team. In order to guarantee the terminal service level and create an efficient terminal, The company strategically plans product development, market operation, channel construction, supplier management and talent management. In the aspect of channel terminal construction, Xigaia has signed strategic cooperation with internationally renowned management companies and endeavored to create a cutting-edge international terminal image. To enhance the terminal as an opportunity to spare no efforts to create a fine image of the terminal, service-oriented and deliver the unique visual image of Xigaia and business culture brand. At present, Xigahans formed the core regions of Chengdu, Harbin and Zhengzhou, of which the southwest plate was radiated with Chengdu as the center; the northeast region was covered with Harbin as the center; the three core regions were formed with Zhengzhou as the center, Build a strong triangle in the men's clothing market in Nepal for strong support. While building the three core areas, Xainia has also built five strategic areas of Nanning, Wuhan, Hangzhou, Beijing and Shenyang, which in turn have radiated all over the country. Consumer trends to promote men's sustainable upgrade Today, with the development and popularization of information technology, more and more international latest fashion information can be passed to the domestic first time, consumers access to fresh information, but also for domestic apparel business Put forward higher requirements, changes in consumer trends has become one of the driving forces to promote the continued upgrading of Chinese men. Under the influence of international fashion trends, consumers have gradually changed their spending habits when choosing to purchase, avoiding single style and pursuing individual fashion, which has become the current demand for purchasing men's clothing. These changes in consumer trends have been accurately mastered by Xenia, in the design and development of products, the designer team, the construction of brand culture and other aspects are very timely reform. Conform to the changing trend of international men's consumer spending, Xiniya in the fabric selection, color, style, have adopted the combination of international trends and art, cleverly Italian fashion pop culture and art essence into the product, the introduction of " Eternal City "," Venice Holidays "," Impression Milan "three new products. In addition to the product design style to cater well to the target consumer groups, consumer habits, the Xiniya in the terminal store, consumer favorite color and collocation form, a complete display of Xenia men's fashion and modern taste , The terminal store successfully pushed the pinnacle of transformation and upgrading. In terms of designers, the top international design team to join Qingxiang brand to sync with the international fashion trends, creating world-class high-end products; the new autumn and winter 2012 Xenia press conference, the latest technology to 3D technology, "Business Travel Cultural "element is reflected in the entire conference activities in the process, the clever use of various Italian literary crystallization and creation, formed a deduction of Italian fashion art life. Shiga 2012 autumn and winter fashion new release From the 2012 men's consumer trends, with Xixia as the representative, with a unique cultural orientation of men's clothing business in all regions of the country began to exert force. Branding is the shaping of the overall corporate concept, which is a long-term and arduous task for Xenia. In response, Mr. Zhang Bingliang, general manager of Xenia, believes that culture is the foundation of an enterprise and product. Only by relying on the brand's own cultural heritage and perfect terminal services and high-quality products, Xainia can get out of today's achievements. Following the success of "Song of God" Jacky Cheung in 2010, Xenia has actively implemented such measures as the establishment, maintenance and promotion of "Business Culture", and later extended a huge sum of money to support Jacky Cheung's 1/2 Century World Tour Concert, Culture "with Jacky Cheung and lead China. After 20 years of brand development, the brand benefits of "Business Culture" have gradually emerged. As a result, the brand name, reputation, loyalty, brand profitability, brand international influence and competitiveness of Xnia have surpassed many world famous brands. The successful launch of this new conference not only narrowed the distance between Xnia and consumers, but also opened a glorious prelude to the Sydney 2012 "Travel Culture" trip.
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