H&M launches Go Gold competing for gold limited series with Swedish Olympics

H&M is inspired by the Swedish Olympics. In particular, Go Gold strives to compete for the gold limited series. The special series for the 2014 Sochi Olympic Games was designed in cooperation with the Swedish Winter Olympics team. The series will be available at eight designated stores in Mainland China on January 16. This series combines functional and stylish features and is perfect for winter sports.

These include the opening and closing ceremonies of the Games and some hand jewelry. The design uses the dark blue and deep yellow colors of the Swedish flag, and the design of the clothing is based on its durability and comfort.