Too rapid urbanization pace, people unwittingly, leading into a helpless blind obedience. The same kitsch urban lifestyle makes us deeply panic and tired. So eager to simple life, the pursuit of simple happiness, relieve stress, eliminate depressing outlook on life will make people rush.
Now we are in a mess, the impetuous mind, the destruction of the environment, the scarcity of resources, the financial tsunami.
We long for the escape of souls
We refuse to be different
We resist destruction
In the spring and summer of 12, we must move on and look for a utopia... This is the perfect spiritual realm that can be found in basic elements only in pure nature. The main color with brilliant colors, use natural silk and cotton, to write a simple, rustic, fusion feeling. Expect to eventually achieve a well-ordered realm.
Dan Shigeer 2012 spring and summer new products
Dan Shigear brand landed in China in 2001, incorporated Shenzhen Dan Shi Geer Garment Co., Ltd.. It has the most dynamic and innovative design team, is a collection of apparel design, production and sales in one, with advanced management concepts and profound cultural background of the enterprise. As a French brand leading the international fashion and taste unique, in addition to the perseverance of the women's own style and texture of investment, research and development, but also the pursuit of a spirit, a philosophy of life, self-confidence and happiness, fashion and romance.
For 11 years Dansegel's influence has infiltrated into the lifestyle of contemporary fashion pioneers with more than 30,000 loyal customers, more than 40 self-owned stores, over 170 agency outlets and over 100 cities across the country. area. High-quality life and endless pursuit of the United States, the designer accurately extracted, this is the mysterious and independent French temperament. Fashion, elegance, independence, even in countless people, can also show distinctive.
Proud women, maverick temperament. Everything in the hands of the calm, also static balance. A confident woman can always show her the most true self in every detail, since they never cease to explore true and true. Different materials and colors of the material between the splicing, collocation, in the urban style to show another design inspiration. Palette of colors freely cruising between black and white, self-cultivation cut out of pride outside the hazy softness. Balance, gradually calm between static and dynamic. Without the anxiety of the avant-garde and without the regularization of the professionalism, it is sensitive to the link between nature and fashion in the choice of color and fabric, and lightens the independence and self-confidence of urban women with ease and sweetness.
Dan Shigeerer, born because of individual independence, after hitting the hubbub of the city, jumped out of unique charm, in the East and the West back through the line, low profile, but ease.
Dan Shigeer 2012 spring and summer new products
Design techniques
The use of a large number of medieval lotus leaf bow decoration and now the combination of industrial technology. Material contrast, the contrast of texture, the contrast of the color is graceful, and sometimes the individuality makes the clothing become vivid and rich and full of rich imagination.
Contour
Combination of the contour with subtle details of the process of external management, so that the overall taste and value to enhance the general line of water outline of exquisite curves, pure segmentation advocate simple aesthetics.
Fabric
Use a lot of imported fabrics. Feel fine, flowing, comfortable and flexible, light and elegant, elegant and subtle,
Filled with a romantic atmosphere of the city; stressed the characteristics and creativity. Through clever printing and dyeing, making the fabric fresh and interesting. And with the new aesthetic taste and creative quality to develop products
colour
On the one hand, the use of pure colors to give people the affinity, interpretation of women at any calm and confidence. On the one hand the use of passionate high-purity color and cool combination. Overflowing with the passion and unrestrained women.
A color of a mood
A dress a taste
A kind of attitude with
Brand Positioning:
Stylish, unrestrained, elegant and energetic urban women commute pack designed for those who are strong independent and confident woman advocating an attitude of independence and freedom, optimism, the courage to challenge themselves in the attitude of life contains silent proud and confident, free to describe And distinctive lifestyle design Positioning: 25 -38 years old Target customers: high income Good education Pursuit of fashion, focus on quality of life, with a pioneering spirit of modern urban women.
Consumer groups: urban upstart IT white-collar IT people urban freelancers
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