Clothing discount season arrives

Immediately there are objects, immediate money, and immediate year-end bonuses... All kinds of wishes for the Year of the Horse are being sung on the Internet. However, near the end of the year, there is still one thing to do immediately. It is to spend money immediately and buy new clothes for New Year.

"ALL SALE" "50% off the audience," "bargain sale," "special price" ... ... into the stores of major fast fashion brands, full of red discount labels announced the arrival of discount season. The reporter visited the market and learned that starting from December 20th, ZARA has taken the lead in opening the “second-year sale season” and the second wave of discounts, indicating that the fast fashion brand's final debut in 2013 will take place.

According to people in the industry, apparel products are characterized by fashion and seasonality, and this feature is particularly evident in the fast fashion field that aims at chasing seasonal trends. Faced with high inventory pressure at the end of the year, all major fast fashion brands have discounted promotions in order to clear inventory and prepare for new listings in the next quarter.

Year-end and year-end are the most exciting and exciting seasons. The reporter visited several fast fashion brands successively and saw many stores have posted discounted posters. On December 20, 2013, the model of the ZARA store was replaced with new clothes. A white T-shirt with the word "discounted" was used to tell past customers that "I'm discounted again."

Subsequently, the models in front of Forever 21 also wore white T-shirts and also wrote the word "Special Prices" on their chests. Very few discounted GAPs also posted SARY featured slogans of 98 yuan, 128 yuan, and 148 yuan on selected glass. In the tag of ZARA and H&M clothing, the reporter found that many discounted products were posted with two yellow price tags. It is not difficult to see that this is the second wave of discount at the end of the year.

According to the store's staff, this is the last wave of price promotions before the Spring Festival. It is reported that ZARA's promotional activities in mainland China and overseas synchronization, the majority of the audience are involved in discounted promotions, the minimum discount is 50%. At present, the ZARA discount season has been going on for more than half a month. However, for how long the activity will last, the staff of a ZARA store said that it is not clear at the moment and it has to wait for company notices.

According to the customer service personnel of ZARA's official online shop in China, the online and offline promotions at the same time, discounts, activities may be up to a month or so. FOREVER 21 staff said that the January 15th discount promotion will end, when the brand will be ready for the new clothing in the spring and summer of 2014.

“Does this Dress have other sizes or colors?” “All the sizes and colors of the clothes are basically hung outside. There is nothing on the shelf.” During the interview, the reporter constantly heard such questions as the customer and the clerk.

A skirt of original price of 699 yuan can now be won at 299 yuan, a 499 yuan pants can now start at 198 yuan; buy three full yellow price tag costumes to play 8 fold, buy five full play 7 fold ...... minus The price is so strong that many customers simply try on the shelves, and many single items even appear to be quickly out of stock.

“Since the beginning of the discount, the passenger flow from Monday to Thursday has been much more than in the past, and it has been too busy for the weekend.” H&M staff from Xidan Joy City told reporters that many goods on the shelves had already been broken. The phenomenon.

ZARA's loyal fans Ms. Zhang told reporters: “Last time I saw a blue windbreaker, the original price of 799 yuan special 599 yuan, at that time I feel a little expensive did not buy, today to see a cheaper 100 yuan, but I did not wear The number was really regrettable!” According to Ms. Zhang’s introduction, the fancy style in the ZARA store, if it wasn’t bought at the time, it would be gone in a few days. “So I’m buying it now and I’m not hesitating. ."

At the end of the year, a variety of fast fashion brands were discounted. The dazzling array of items made many consumers dazzled and did not know what kind of clothes to buy. The reporter found that many brands classify the discounted goods as “29 yuan district”, “39 yuan district”, “169 yuan district”, “199 yuan district district”. At a glance, consumers can follow the price they want to buy. Look for.

The reporter saw in Chaoyang Joy City's ZARA store that this winter season has introduced a large number of low-cost basic models, and even some of the best-selling new products have also been incorporated into price-cutting promotions. A clerk told the reporter that it is now more cost-effective to buy some basic items. “For example, T-shirts and sweaters with original prices of around 100 yuan can now be bought for tens of yuan. It is also cheaper to use knitwear and small suits. Want to buy a coat, see the right need to make a decision immediately.Because the discount season shipments quickly, discount goods are sold out and no longer replenishment, broken code and out of stock is normal."

In the UNIQLO store, the reporter saw a large number of "limited-time buying" brands, mostly seasonal down jackets and thermal underwear. The clerk told the reporter: “The products that participate in time-limited discounts are basically autumn and winter clothes, and they are all new this year. You can pay more attention to the signs when you buy them, and some single products are cheaper to stack and buy.”

· Remind and shop around to avoid spending money 1. Before shopping, be sure to understand the usual price of goods, to prevent some businesses from pushing prices higher than usual.

2. List the types and quantity of goods you want to purchase, mark the required items, think clearly and then enter the store, so as not to buy a pass.

3. The major shopping malls offer different levels of concessions, multi-party comparisons to know where to buy more cost-effective, generally less than half of the seasonal goods can be shot.

4. See clearly the product labeling, distinguish whether the merchandise is involved in discounts or discounts for promotional activities, if any problems can be returned, etc.