[China Glass Network] The basic element of the community is ID. There are two basic products of ID: post and relationship. The two basic elements of community operations revolve around these two elements – content, relationships. Fragmented molecules need to be polymerized by rules to create a pattern of motion. The movement of a regular virtual community can produce accurate content and precise users (consumers) to generate business value. The performance of this aggregation in the BBS is the division, and the embodiment of the SNS system is grouping.
We think, in fact, this aggregation has two dimensions: the content dimension and the relationship dimension. That is, the sections are divided according to the content (or the industry to which the content belongs), and the sections are divided according to a certain relationship between users.
1. The general rule of the portal community is the division of content. The principle of content division is generally industry, preference or some kind of behavior. Such as Tianya Community, the emotional world, fashion information, Jinshi calligraphy and painting, real estate viewing, tourism and leisure as a column. Local communities are often divided according to this method. For example, the 19th floor, Hefei Forum, and Hualong Alleys all use regional consumer industries as the main editions, such as real estate, home improvement, weddings, and automobiles.
2. The rules of the vertical community are often the aggregation of content breakdown and relationship. For example, the owner community website, Huaqiao Road Tea House and Shenzhen Real Estate Information Forum, on the one hand, further subdivide vertical content, on the other hand through content integration. For example, the owner's community is related to the corresponding real estate in terms of content, and the relationship reflects the elements of the neighborhood. The community of automotive websites is also the same, and the sub-sections are all car clubs that buy a certain manufacturer or model.
3, SNS website often has two dimensions of aggregation, the former dimension is the relationship between people, the second dimension is the group, the group is actually the aggregation of content. Such as the multi-colored group of watercress, no less than a portal community, the same miscellaneous. Xiqiao Hutong, which is known as the Living Rock of the Internet, should be classified as an SNS website, because the principle of its establishment is the relationship between the moderator and the netizen. The version is based on the moderator, and the content is a theme decided by the moderator. The QQ group is completely similar to the Xiqiao method, based on the relationship, focusing on a certain content.
We should realize that the concept of the actual version (or group) actually contains the dual elements of content and relationship. The division is a foundation for building a community, affecting and even determining the future direction of the community.
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