Wissmann agent Zhang Shuanglin: six months sales into the system three

Foreword: Zhang Shuanglin's RITA brand agency is Wessian Wenzhou City agency, with a short period of 6 months in the Yintai 3rd Floor, side hall 35 square meters store in Yintai all in the guide, the second side hall in the Keeping the top three sales results in Wenzhou has been a hit! From the very beginning, we found the first brand ANYCOOL on the “China Fashion Brands Network” and developed into a brand new agent who now has three brands in one. At present, Zhang Shuanglin's Wessmann agent has made impressive sales in the Wenzhou market for a short period of time. Zhang Shuanglin's common brand dealers share some business methods.

China Fashion Brands Network: How did you enter the clothing agency industry?

Zhang Shuanglin: In 2006, when Yintai first entered Wenzhou, I saw the ANYCOOL brand in the Chinese fashion brand network. Out of the good prospects for Yintai, and the many years of supervising experience at Smith Barn, together with my own business idea, I started branding this way. proxy.

China Fashion Brands Network: Please talk about the reasons why the Wissmann brand has achieved such success in Wenzhou.

Zhang Shuanglin: My luck and the charm of the Wissmann brand, from the idea that I made the first few brand agents, must be the forefront of the franchisee's performance in all the franchise systems of the brand, it is possible to get the brand company's goods The success of support and policy building is not my own merit. Her success is due to the efforts of our entire front-line sales team and the support of Wiseman East China General Manager Chen Zhonghua to Wenzhou Market, and Wisman. The company's strong product development capabilities, supply capabilities, and strong group strength are inseparable.

China Fashion Brands Network: Can you tell us how this excellent sales team is formed?

Zhang Shuanglin: Yes, our sales team is a clerk, a manager, and some of them have followed me for 3 or 4 years. We know each other directly, and we also have a tacit understanding. The clerk and the manager have weekly A special training, including training, display, service etiquette and so on. We are also more humane in terms of employee management. For example, we help in the store when we are busy, and we can also rest early in our leisure.

China Fashion Brands Network: So, does Zhang have any difficulties or problems in acting as a brand?

Zhang Shuanglin: This is certainly something. One of the more outstanding things is that Wei Siman was originally in the position of the side hall when he entered Yintai. Later, he didn’t know where the news was that Wisman had previously “dead” in Kai Tai. , so the manager of the mall is not willing to give a position, let alone a side hall. Because I have been paying attention to the development of the Wissmann brand, I recently went to the Wissmann headquarters in Zhuhai to conduct on-site examinations. We have detailed understanding of the strength of the company, current products, and the company's and brand's future development plans. Feeling that Wissmann's development during these years is indeed very good, it can be said to be rapid progress, and will be the first listed Chinese women's clothing company in 2010, so it tried to convince the mall, and finally the mall manager was touched by my obsession. The location of our side hall. I and the mall said that as long as my performance has come, we must go to the border hall. Now the matter of the transfer to the side hall has basically been determined.

China Fashion Brands Network: Mr. Zhang has been so successful in acting as Wesman. Have you ever thought of continuing to open stores in Wenzhou?

Zhang Shuanglin: We will plan to implement the plan below. Recently, we are also looking at the market. We aim to open 20 stores in Wenzhou, such as the Yueqing era, which is our next goal. I also have one idea: I will mainly focus on shops in major developed areas in Wenzhou. Other areas may find some partners. After all, one person's energy is also limited. Of course, the way of cooperation is also diverse. For different regions Different people will have different ways of cooperation.

China Fashion Brands Network: Mr. Zhang is indeed advancing with the times, then Zhang has still not considered to find some brands, such as the agency of some high-end brands?

Zhang Shuanglin: In my personal opinion, I still like some of the developing brands. The high-end brands may not be able to make money. Nowadays, there are many brands in Xiamen who have also been looking for me. The agent brand is also very convenient, but I still feel I have to put it first. Wisman is a brand that is stronger and stronger in Wenzhou.

China Fashion Brand Network: Do you feel that frequent promotions are good or bad for agents?

Zhang Shuanglin: At present, it is still better than bad. With our current performance, the discount we participate in is not the lowest in the market. Too low discount activity is not profitable to the agent at all. Frequent shopping mall activities can give us The brand brings a strong passenger flow, which is of great help to our brand's performance improvement.

China Fashion Brands Network: At present, Wissmann has an area of ​​35 square meters in Yintai. It seems that there is still a small point. How does Zhang always feel much space to better display Wisdom?

Zhang Shuanglin: I feel it is at least 60 square meters. If it is the best display, it should be 100 square meters.

China Fashion Brands Network: In addition to expanding stores, will you have any new business trends?

Zhang Shuanglin: The new trend I can not say, my business next step to try to enter the online shopping market for clothing, the main direction is the discount goods of international luxury goods, at present we have signed a contract with several big luxury goods in China; I feel the Internet market The following may become a non-negligible market, I am also exploring, and now many brands also have their own online flagship store online, network virtual body sales in the future has an indelible role, the control is good, is to promote new products and deal with backlog Excellent means of goods.

China Fashion Brands Network: With your many years of agency experience, you can share with the new agents about the apparel industry

Zhang Shuanglin: The following points I feel are still more important: One is to pay attention to the details of display can be combined with consumer psychological changes, such as: the mall immediately after the event to replace the display, why do it? In this way, the first increase in the customer's freshness to our brand, and second, it does not give customers the difference due to frequent activities, but to consumers to buy expensive sense of loss, who would not be willing to be at first 20% discount now 6 fold.

There are also new agents to enter the agency industry to choose brands to be cautious and careful, and now a large number of brands, fish and fish. Examining a brand requires an in-depth understanding of the brand's actual operational capabilities, the R&D capabilities of the four seasons' products, their supply capabilities, and the company's economic strength. Some brands’ products tend to be weak in one season and weak in one season, and may be dragged down by the weak season. Why we Wes Weinmann can stand in the Wenzhou market is inseparable from Wisdom's best-selling products in the four seasons. This is also my unshakeable confidence in Wisdom's broad market prospects.

China Fashion Brands Network: Do you usually wear your own brand of clothes? Do you personally like Wissman style clothes?

Zhang Shuanglin: Truthfully speaking, I myself wear Wissman's clothes is relatively small, may not be the same style and I wear clothes, I have ideas, wear more clothes of other brands, but also absorb the essence of other brands of simple behavior, but Many of my relatives still like Wissmann’s style.

Efforts to start a business, pay attention to details, happy work, Zhang Shuanglin, a microcosm of an ordinary Wenzhou businessman, is very worthwhile to enter or just enter the brand agency industry to share.