Visiting Bin Yi Nu Wang Ren: Joining Hands with New Spokesmen

Beijing Beijing Time On October 30th, Bin Yilu, a leading casual wear brand in the country, joined hands with super-popular idol spokespersons Zhang Jie and Jin Sha in Jinan, Quanzhou to hold a large-scale brand investment exhibition called “Xing Yao Jinan”. Tencent Sports was invited to attend and had an exclusive interview with Mr. Wang Renji, General Manager of Bin Yi Nuo (China) Co., Ltd.

Beijing Beijing Time On October 30th, Bin Yilu, a leading casual wear brand in the country, joined hands with super-popular idol spokespersons Zhang Jie and Jin Sha in Jinan, Quanzhou to hold a large-scale brand investment exhibition called “Xing Yao Jinan”. Tencent Sports was invited to attend and had an exclusive interview with Mr. Wang Renji, General Manager of Bin Yi Nuo (China) Co., Ltd.

Tencent Sports: Wang, hello. Justin Bin Nuo's new spring and summer 2010 conference was successfully held. Bin Yi Nuo as a Fujian company, why would choose to come to Quanzhou Jinan to carry out this new product release?

Wang Ren Award: Jinan is a city with a relatively developed economy and a relatively large population. It is also a benchmark for our Bin Nuo brand in the country. It is our outstanding agent. The selection to hold a new product launch conference in Jinan will help our brand to upgrade to a new level. We hope that the agents can do a better job in this work through this investment promotion exhibition.

Tencent Sports: The National Games has just ended in Jinan. Bin Yilu's new investment fair has chosen to hold it here. In addition, there are also many sports and leisure series in the new products. Bin Yinu has expanded its sports casual style clothing in the brand. Share it?

Wang Ren Award: This spring and summer 2010, we mainly show three major series: “Vibration Series”, “Urban Series” and “Rainbow Series”. The Vitality Series targets students in the student community. It mainly embodies the youthful campus style. This includes the meaning of some sports. However, our brand positioning is not a sportswear. We still have a strict definition.

Tencent Sports: Enabling Zhang Jie and Jin Sha as the brand's fourth spokesperson, what plans are there for future promotion? How to make the two spokespersons play the greatest value?

Wang Ren Award: We have invited several spokespersons to be theatrical stars, mainly for acting. It is difficult for us to hold promotion activities. The two spokespersons we invited this time are very good singers, and it would be more beneficial to promote our brand; so next, we will combine their album releases, theatrical films, etc. We have the opportunity to cooperate and let these two A spokesperson helps us increase the brand's visibility.

Tencent Sports: It is understood that Zhang Jie should be the first male spokesperson for the Bin Yi Nuo brand. Is this a change in the market orientation of Bin Yi Nuo?

Wang Ren Award: Now more and more boys like to wear casual style clothes. From the outsider's point of view, Bin Yi Nuo is a women's brand; of course, when the brand was first introduced, we only did women's clothing. But in the past two years, the proportion of our men's clothing has been continuously increasing. It can be seen that this trend, after that, the proportion of men's clothing will further increase. Through Zhang Jie as an image endorsement, it is now more able to stimulate male consumption, so we are confident that we can increase the proportion of men's clothing.

Tencent Sports: Bin Yinu spent a relatively high cost to invite celebrity endorsements. How big is this brand's sales contribution?

Wang Ren Award: The use of celebrity endorsements has increased our sales performance by 30% to 40%. There is a certain amount of blind consumption among teenagers. As our idol, our spokespersons have some guiding effects on our target consumer groups and have a significant effect on our sales growth. Fortunately, we have such a suitable spokesperson to promote our products.

Tencent Sports: The Bin Yi Nu brand is positioned in the young people, and now teenagers are also one of the main users of the Internet. Does Bin Yinu have plans to further increase promotion on the Internet?

Wang Ren Award: Of course, now the popularity of the Internet is very high. We used to promote it through television and print media. This year we already had some publicity on the Internet. In 2010, we did not rule out some big moves.

Tencent Sports: Since its inception in 1995, Bin Yi Nu has gone through 14 years and has been able to invite Wang to tell us about the development history of the Bin Yi Nu brand.

Wang Ren Award: In the development of more than a decade, Bin Yi Nu has always been guided by advance awareness and brand-new development concept, through the promotion of research and development capabilities, systematically tapping the brand's personality culture, gradually from the development of fashion to manufacturing leading the fashion, With an annual output of more than 700,000 sets of various T-shirts, shirts, casual trousers and other series of apparel, the products sell well in domestic, Southeast Asia and other places. At the same time, Binyi Nuo Shishi Garment Enterprises invited the celebrity endorsement of the brand image to become the first in the Shishi lion to become a state-level enterprise approved by the State Administration of Industry and Commerce, and the first to be recognized as a “China Famous Brand” clothing brand by the relevant state authorities and to create China. Before the clothing enterprises, a brand invited two top ten fashion designers in China, the main knife brand innovation and design, has achieved outstanding success, becoming one of the rapidly rising casual clothing brands in recent years.

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