Han Duyi She Zhao Yingguang: Double 11 Positive Followers

On October 30th, Han Yingyi’s CEO Zhao Yingguang expressed to Yibang Power Network that Han is an active follower of the Double 11.

This year, the Double 11 and Handu clothes houses hope to show more consumers through the dual 11 AMH men's wear, Miniruzu children's wear, and the original designer brand Su Ye, and hope to take this opportunity to give back to old customers and attract more new customers.

It is reported that Handu clothing house began various preparatory work at the beginning of June and established the "Double 11 Headquarters". The General Economic Management Office is responsible for coordinating and coordinating various departments. There are corresponding Filing and emergency measures.

At present, Handu clothes house has already prepared 1.5 to 20 million worth of goods for Double 11. On the 11th day of the Double 11th, Handu Clothes House launched 4,000 models for customers to choose from, including women's, men's, children's wear and footwear accessories. The main categories of this year's double 11-horse clothes are cotton, down jackets, fleece jackets, sweaters, knits, dresses and Jeans.

Han Du clothing house said that during the double 11 is expected to flow more than 10 million. Han Du not only purchased the Tmall traffic resource drilling show and through train, but also concentrated on the development and purchase of Amoy outside traffic. Taobao customers who cooperated during the Double 11 can also get extra rewards.

Zhao Yingguang said that even though Han entered 2013, he attached great importance to promotional activities, but at the same time he also restricted the size of the business. At present, the proportion of Handu’s clothing sales from sales promotion is gradually declining, accounting for only 20% to 30% of total sales. "The double 11 will try its best to expand sales within its reach, but it will not be too much of a burden. Over-reliance on promotions will cause some damage to the brand."

After participating in several double 11 promotion, Zhao Yingguang believes that Double 11 as a promotional festival will be preserved, but this extreme, one-day promotion may change. The future of the double 11 promotion may be extended to 3 to 5 days. This type of big day promotion now puts too much pressure on each link.