Seven wolves: marching into third-tier cities to deepen retail transformation

During the reporting period, Septwolves increased its investment in third-tier cities and third-tier cities on the basis of maintaining its dominant position in second-tier cities, accounting for approximately 49% of newly opened stores during the reporting period. At the same time, on the basis of strong street stores, department stores and shop-in-shops in city commercial plazas have also become the focus of force. By the end of 2011, these two channels accounted for about 30% of the company’s total number of channels, and the proportions were Promote.
In 2011, Fujian Septwolves Industry Co., Ltd. achieved operating revenue of 2.92 billion yuan, total profit of 490 million yuan, and net profit of 410 million yuan, up 32.89%, 43.91%, and 45.61% respectively over the previous year. During the reporting period, Septwolves added a net increase of 451 terminal channels, including 309 net additions to the franchise, a net increase of 142 stores in a direct way, and a total increase of approximately 50,000 square meters in direct sales and franchise. As of December 31, 2011, there were 3976 terminal channels.

During the reporting period, Septwolves increased its investment in third-tier cities and third-tier cities on the basis of maintaining its dominant position in second-tier cities, accounting for approximately 49% of newly opened stores during the reporting period. At the same time, on the basis of strong street stores, department stores and shop-in-shops in city commercial plazas have also become the focus of force. By the end of 2011, these two channels accounted for about 30% of the company’s total number of channels, and the proportions were Promote.

The long-term development strategy of Seven Plush is to adhere to the branded apparel marketing as the core industry, and to consolidate resources to strengthen the company's advantages in fashion brand building and marketing, product design and R&D, sales channel construction and supply chain management, and to expand product sales scale and market share. , To build a strong brand operation company in the field of casual men's wear in China. The medium-term development strategy is to concentrate resources on the construction of sales channels and industrial chain management, in-depth management of the company's internal management, and promote the increase of sales revenue scale and industrial chain management.

In 2012, the company’s core business objectives were to address the macroeconomic environment, deepen the internal retail transformation of the company, promote standardized retail experience, and initially form retail sales to ensure steady development.

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