Last month, Love yarn apparel group was acquired by Wo song all, the performance of the growth in August showed momentum in the industry recognized the underwear sales in August the off-season circumstances, love yarn costumes star models underwear love yarn baby than last year Over the same period an increase of 30%, showing the off-season feature is not short, but also to see the extraordinary song Wo song brand marketing capabilities and love yarn baby excellent quality.
Yesterday, the reporter went into Love flagship store Shenzhen flagship store, which layers, five colorful underwear eyes, all kinds of underwear, everything, come to buy underwear, an endless stream of consumers, especially with the health function of the magic ring Bra is very sought-after. According to the owner introduced this store is opened on May 1 this year, I heard July, August is the off-season sales of the off-season, but this year our underwear sales are particularly good, especially love yarn Baby magic ring bra has been in a hot state, Consumers directly into the shop named love yarn to buy baby magic bra. Because Love yarn Baby Magic Bra not only the body shaping effect is good, and no oppression of the breast, but also can prevent breast disease, the price is not expensive, so very much by the age of 18-39 women of all ages. In particular, the price of Love yarn bras price adjusted to 138 yuan, the day to sell more than 80 pieces, the income is considerable.
"Love yarn baby prices are close to the people, more suitable for working-class women to spend." Interview, many consumers come to buy underwear, said wearing a sweet summer baby bra love felt cool, women can not be separated from the underwear, and more Not to mention the underwear with health care functions, so specially come to the store to buy.
It is understood that love yarn baby brand underwear set up in Hong Kong in 2009, January 2010 landed in Shenzhen, China, there are two major underwear processing plants in Foshan and Shantou, in Shenzhen has a brand R & D center. Love yarn baby ergonomic design, the selection of environmentally friendly high-grade fabrics imported fabrics, cut in the use of three-dimensional cutting, work on excellence, the quality of strict control, do not look at a little underwear with little material, but To go through more than 60 procedures to complete. Because underwear is personal wear, as opposed to the second skin, so love yarn group in order to ensure that every piece of underwear fully meet the national standard, does not give consumers safety hazards, the establishment of a scientific and perfect testing system, the quality of strict control, Fine to every pin code, no wonder the most picky women love yarn yarn baby thumb up.
Due to the lovers' "luxury" quality, coupled with the timely launch of the end of June this year, the price of 138 yuan for the boutique underwear, but also by the urban beauty of women welcome, unique in the underwear market, even in the underwear industry is high Inventory, low sales environment, Love yarn baby sales are still rising, the industry marveled.
Analysts said that with the sublimation of the concept of women's health, high-quality, cost-effective underwear sales will rise further, and only those with reliable quality, high value-added products, brand influence strong products in the fierce market competition In a firm foothold, to win the future.
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