Ford Men's "Shop Out," Enjoying the Charm of Affiliate Mode

These are "open-door problems" that are urgently needed for investors to start solving in the early days of their business. In a surging investment market, it is not easy to succeed quickly and steadily. As observers, we have seen too many examples of newcomers in the industry lacking experience as “one mistake and one loses all”. The lesson of "blood" can be described as shocking.

In contrast, choosing the "whole shop output" model is a good way to quickly and steadily realize profitability for newcomers who are interested in opening a business.

The so-called "whole-store output" refers to the operation of the headquarters of the chain company to conduct unified planning, system guidance, and macro-management of the franchisee's operations, management, and personnel.

For example, the operation headquarters will guide the franchisee's store site selection, be responsible for unifying the store's decoration, coordinating the merchandise on the shelves, and guiding the newly recruited employees. All in all, "the whole store output" is a complete copy of a successful store. It ensures that every store owned by Group Headquarters is a unified style, unified product and unified service.

According to the survey report of the International Franchise Association (IFA) in Mainland China, as of December 2011, the success rate of investors using self-employed single-store business models is 36%, and the operating success rate of investors is determined by the franchise chain stores. It will reach 96%.

This authoritative data allows many investors to have confidence in the franchise chain industry. The current "whole-store output" model commonly used in the chain industry also provides a lot of convenience for investors to start smoothly.

At present, McDonald's, KFC, Adidas and other famous companies are using the "whole shop output" investment model. The latest “Fortune Outlet” model used by Ford men’s clothing landing in the Chinese clothing market is similar to the “same work” of the above companies.

Fine layout guidance, win in the opening line of the shop. From the moment of signing of the franchise agreement, shop selection, in-store image, salesperson training, product display, operation process, cash register system, financial analysis, logistics system, promotion model... every franchisee can timely Get the most authoritative and effective guidance and help from Ford Men's Operations Officer.

Efficient supervision mode and steadily achieving a win-win situation. The strong entry into the Chinese clothing market requires careful consideration, or it will lose all. In recent years, the Ford Group, which has been trying to diversify its business and tap into the brand's in-depth value, hopes to make “Ford Apparel” the next 100-year brand, and regards the Chinese market as the top priority of its new century strategy.

In order to reach a century-long strategic goal, Ford has tried hard to help franchisees achieve stable profits. In this process, excellent management experience and global technology-leading ERP information monitoring system will play an important role. Through the ERP system, timely understanding of the franchisee's operating conditions, and give authoritative opinions in a timely manner to help franchisees to avoid investment risks and stable profitability.

As a model for cross-border marketing, Ford Men, Adidas, KFC and others have emerged as strong players in the Chinese market. Also let us see the feasibility of the “whole shop output” franchise model. It is the most ideal and safest platform for investment newcomers who are interested in opening a store. The mode of joining will continue to shine in China.