Xi Niya "Bending beyond the big rise" 2013 spring and summer new conference on September 2 in Xiamen Xiang Lu International Hotel grand opening. In addition to releasing the new product and image of spring and summer 2013, this conference is also a brand summit symbolizing the comprehensive upgrade of the Xigaze strategy. New shock City, the rise of big names The conference released a total of three series of new products: the concept of Versailles, the Seine melody, Encounter Champs Elysees, guests at the ceremony to feel the Xiniya "business men" bring "enjoy life" in Paris Emotions. Live stage using 3D holographic projection technology to Paris, France and the Eiffel Tower as the background, fantasy lights focused on new releases, handsome appearance models wearing a spring and summer 2013 Xigaze new models, a wonderful catwalk, the perfect interpretation of the French Paris Romantic and sensual. The design of the new season's men's clothing is inspired by the romantic capital of Paris, France. The new concept combines the unique concept of "business men's clothing" in Paris with the historical, cultural and artistic elements of Paris. From the product outline, Material, color, pattern, as well as the terminal image of the show made a perfect interpretation of the theme. The Versailles concept of Hennessy incorporates the design of Versailles Palace is the perfect showmanship of Versailles design is the perfect combination of technology and art advocate simple and modern design concept, highlighting big style. Casual series is inspired by the Seine, men's clothing, Xenia hopes to highlight the apparel, "elegant relaxed, leisure," features, giving consumers a relaxed and comfortable business trip experience. The last release of the fashion series is based on black, white, gray as the keynote, with bright blue, red, green, in the details of the concise luxury, stylish personality style, to convey a complex urban life in the pursuit of self and Individuality Xenia product concept. Throughout the conference, from the display of new products to the launching of the brand development strategy, the brand image of the high-end and fashionable Xenia men's clothing was shown to the audience and target consumers. The Xenia men's clothing is not only a symbol of noble status and status, Let a large number of successful men feel the essence of this costume culture, deeply appreciate the unparalleled brand charm! Channels sink and bend beyond Xinias Men As the leading men's brand in China, it is the first to propose the concept of "Business Men". Through the differentiated marketing strategy, it has emerged as a global leader in the men's clothing industry and occupies an important position in the domestic leisure market. In the face of rapidly changing market and industry environment, Xigaja once again keenly grasp the future development trend of the domestic menswear industry, chairman of this conference Xu Qiming proposed Xenia will be a clear strategy, firm Faith, strong team, new brand development strategy, adhere to the market-oriented, marketing as a leader, the main product line, the quality of focus and management as the core, "bend beyond" the concept of "big rise." From the marketing session we can see that Xenia has launched a series of supportive incentives for dealers and agents through sound terminal management planning, clear marketing strategy objectives, comprehensive market segmentation and channel expansion. Will sort out the internal management processes and build a terminal-oriented management approach. In particular, to strengthen the training of terminal retail management teams, it will take three years to build Xainia into a "county-level market leader." This spring and summer The launching of new product launches will promote the full implementation of the "channel sinking" strategy for the Xenia men. In recent years, the Xiniya Men gradually establish a sense of responsibility of the big brand, through brand promotion, precipitation, change, market demand-oriented, "Business Men" concept as the core appeal, the development of long-term development strategy to achieve the rise of the brand . This conference, the Xenia men once again brought a new shock to the industry and enlightenment, showing the Kyrgyzstan in the industry has always been the king style and leadership qualities. I believe in the near future, Xiniya will go to the world's top fashion stage, leading the world men's fashion.
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