Art derivatives into modern fashion

In developed countries in Europe and America, the development of derivative products around cultural artworks has become the main management method for many museums and art galleries, and it has also expanded the large-scale industrial chain. In China, the art derivatives market is still in its infancy. Most of the product types remain at the low end of cultural relics and souvenirs, and lack the development of creative design elements and practical consumer products. How artistic derivates use creative design to bring new life to the ancient relics of the museum.

A few days ago, the “Passionate Van Gogh Art Exhibition” that was being displayed in the Chaotian Palace attracted many citizens to visit. In the past half a month, nearly 50,000 people visited the Nanjing Museum. In addition to Van Gogh's national treasure-level oil painting “The Peasant Woman of Arable Land,” a series of artistic derivatives brought by the Museum of the Province of North Brabano also attracted a lot of curiosity from the audience.

Trendy alternative fashion, avant-garde lamps, elegant and graceful vases... At the scene of “Experience the Van Gogh Art Exhibition”, these various artistic derivatives are inspired by the patterns in the Van Gogh paintings, refined by creative designers. After development, it transformed into a trendy and creative cultural and creative product. From a professional point of view, the North Brabant Museum does not directly participate in the research and development of art derivatives. Instead, it uses art-authorized forms for the development of design companies or artists. The artistic derivatives exhibited at Laining came from the “Hendrik” project under the “Van Riet” Institute of Design in the State of North Brabant in the Netherlands. This project is dedicated to the art design and development of contemporary artists from the works of Van Gogh.

Van Gogh's work is an inexhaustible source of inspiration. The "Hendrik" project is sponsored by a group of outstanding designers and artists who magically transform the fine details of Van Gogh's works into different styles of design drawings based on the artist's unique perspective. As the "value-added" part of the artwork, the key to the success of advanced customized derivative products lies in the designer's "art processing". The "Hendrik" project is not a simple copy of a painting or a pattern transplant. Instead, it uses modern aesthetics to refine the painting elements. Creativity, simply put, is to transform classical beauty into modern fashion.

At present, the “Hendrik” project has “grafted” Van Gogh's works into various fields such as textiles, ceramics, lighting, wall decorations, clothing and jewelry. For example, the designer extracted the facial portraits of Van Gogh's self-portraits for pattern design and developed a coffee cup and saucer combination. This product not only retains the iconic elements of Van Gogh's works, but also has a modern and trendy atmosphere. Now it has become a popular product.