ETAM Chinese name Iger, is a famous women's brand . Iger originated in Germany in 1916, this year, the first store to open under the name of "ETAM". By 1928, the chain network developed to Paris, and as a base, and gradually become well-known French and European women's clothing chain. In 1982, Paris already had its own ETAM store and, based in the world's most famous fashion capital, gradually became a famous women's chain in France and Europe.
Introduction
Iger originated in Germany in 1916, this year, the first store to open under the name of "ETAM". By 1928, the chain network developed to Paris, and as a base, and gradually become well-known French and European women's clothing chain. In 1982, Paris already had its own ETAM store and, based in the world's most famous fashion capital, gradually became a famous women's chain in France and Europe.
ETAM points include costumes such as Iger, Etam weekend, E-joy, Egg, EHOMME, Etam Kids and Etam Lingerie.
Origin: France. This brand is mainly to go sweet girls and ladies line, more suitable for young girls. And other European and American brands is different from its pants, not the kind of European-style leggings European version of the pants, it is suitable for oriental leg type.
In 1916, the first retail store under the name "ETAM" opened. France ETAM Group has steadily become an international group. With the exception of France, there are chains in Europe (England, Belgium, Spain, Germany, Italy), Asia (China, Japan, Saudi Arabia, Lebanon) and the Caribbean coastal states. Global sales outlets have more than 3,000.
In 1998, Iger, aiming for young women aged 15-25, was born on weekends. Weekend emphasize the casual comfort of clothing, generous fashion and wearability in the leisure time and personal expression. Etam Weekend offers different styles of product line, there are three main themes: fresh campus, sweet and stylish and casual.
E & Joy by ETAM, located in the perfect combination of fashion and street fashion, is committed to the explosive explosive, indulgent uninhibited, free and easy attitude with the humorous exaggeration to show off, calm and confident calm calm and pampered.
Its generous, innovative, stylish, with emphasis on randomness and different mix and match effects, so that you can relax during the holidays, free to dress up their own. Or playful, or go back to fight, or pure and beautiful, or passionate, so you feel at any time a good mood on the weekend.
ETAM emphasize Slim fit body shape, refined first-class design details such as drawstring, beads, embroidery, printing, to create a different style of young girls image.Light, thin and soft fabrics become the theme of the prevalence of spring and summer clothing, sandy Large printed fabrics, cotton linen, etc. have been very good use of the autumn and winter clothing and coated fabrics and drape, feel better chemical fiber and pure wool-based denim blue, beige, with the lake blue, the white, Brown, or brown, black, pink, with brown, pink; fabric using jacquard denim, cotton, wool / cotton blend, through flower embroidery, printed cotton, striped cotton ammonia, rabbit hair, TR / spandex. Coupled with a sense of national floral patterns, the retro details evolved into a fashionable language, to show a stylish yet elegant feminine style. In the details of the use of a clear level of ethnic embroidery, local (neckline, cuffs, etc.) and the use of crochet lace and tuck fold.
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