The Announcement of Announcement of Announcement for the Announcement of Announcement

After the two rounds of scale and quality competition, Wenzhou enterprises have entered the phase of brand competition. In this round of competitions, they have more opponents, and Wenzhou people who are not short of money have therefore begun to consider financing, listing, and making reputation...

Every day at 5 o'clock in the morning, the mist on the surface of the Minjiang River remained undisturbed. Wenzhou City was not yet awake. Garment wholesalers from Yueqing, Ruian, Yongqiang, Pingyang, and even Taizhou and Fujian all brought together push-rods and ropes. Miao Guo Temple Market. At that time, various accented Wenzhou dialects and extremely non-standard Putonghua stirred up a vociferous morning. Everywhere, there were vendors selling big black plastic bags on crowded passages. However, when commercial venues in Wenzhou became lively at 8 to 9 o'clock, it calmed down.

This is the grandest garment wholesale market in Wenzhou in the early 1980s. At that time, Wu Zhize's clothing wholesale shop was also among them.

However, everything will change. On August 16, 2007, Wu Zhize’s menswear company—Zhenxiu (Quote, Information) (002154.SZ) was issued at an IPO price of RMB 12.6/share, and is expected to raise RMB 310 million. Wu Zhize’s identity is the chairman of Baoxi Group. He directly and indirectly holds more than 27% of the shares of Baoxi Bird, a listed company, and his personal assets are close to 370 million yuan.

Do not know the moment when Wu Zhize sounded the rumblings of the listing market, his career in Miaoguo Temple will not flash through his mind. But what is certain is that for the Wenzhou brand dealers who have been fighting for many years and experienced shoe-burning incidents in Hangzhou Wulin Gate, the two "memory" of the Miaoguo Temple 20 years ago and the 20-year-old Shengxi Bird Market are the same. Precious.

From tens of thousands to 3,000

When Wu Zhize and his brother started clothing workshops in 1980, Wenzhou had tens of thousands of self-employed garments and clothing workshops. At that time, all Wenzhou people had to do business, everyone was keen and hard-working, full of Montagut T-shirts full of small flowers icon, a little rich family, son and parents hand in hand. Many clothing wholesalers are also immersed in the joy of selling counterfeit clothes.

In 1987, Wu Zhize took the lead in Wenzhou and registered a trademark at the local industrial and commercial bureau, Garrison. Afterwards, there was an upsurge of registered “brands” in the apparel industry in Wenzhou, and as the pioneer of this trend, Wu Zhize accumulated more than 20 million yuan in 10 years.

On August 8, 1987, over 5,000 pairs of counterfeit and inferior shoes from Wenzhou were buried in the sea of ​​fire on the Wulinmen Square in Hangzhou. In 1989, the seven ministries and commissions of the country again imposed counterfeit and inferior low-voltage electrical appliances in the city of Liuzhou in Wenzhou. Although Wenzhou clothing avoided these two "shame", but for the Wenzhou commercial brand, it is difficult to rebuild the image of Wenzhou.

Although Garrison was not obsessed with many miscellaneous brands, Wu Zhize has a new sense of crisis. In the mid-1990s, the "Made in China" production capacity was further released and the clothing market began to oversupply. Wenzhou's more than 3,000 brand owners stood out from the original tens of thousands of motley army teams, but the contest between brands and brands ended, followed by an era of competition between brands and brands. This competition is even fiercer and cruel.