Luxury brand TAG Heuer opens flagship store in Shenzhen

TAGMHeuer, a subsidiary of Louis Vuitton (LVMH), the world’s largest luxury goods group, opened its branch in Shenzhen yesterday. The store is named “Sunshine Flagship Store” and is located at Shenzhen Shenhua Building, Jiabin Road, Luohu District. It is the first flagship store of TAG Heuer in South China.

Lu Jian, Director of Operations at Lu Wei Xuan Watch and Jewellery Co., Ltd., said that the LVMH Group is very optimistic about the prospects of the Chinese watch market. Shenzhen and Beijing and Shanghai, as the representative cities of China's economic development, are known for their high-speed development and consumers pay attention to quality of life. He said that compared with other cities in China, Shenzhen has unique urban characteristics and is within easy reach of Hong Kong. It has many opportunities for contact with overseas markets, and has received fast fashion and many channels for popular fashion information. Internationally renowned watch brands have extremely strong opinions on Shenzhen newspapers. Big expectations, LVMH is no exception.

TAG Heuer was born in 1860 and was created by Swiss TAG Heuer. He is famous for producing precise timepieces. He is currently ranked fourth in the world luxury watch market and the third largest timepiece brand in the world. The flagship store opened in Shenzhen displayed all of TAG Heuer's new products this year, including the successful excellence series, sports glamour series, and elegant taste series.