"HOZ" 2007 new personality debut backstreet boys visit the field to help out

On November 18, 2006, HOZ, an American sports casual brand originating from 1943, held a grand celebration at the Shanghai Science and Technology Museum to celebrate the 1st anniversary of its successful entry to China. The 63-year classic of the brand has been enriched to the one-year history of HOZ China's regional development. The brand spirit of HOZ's "honesty of self" is endlessly demonstrated. HOZ's old friend, the United States popular day group - Backstreet Boys also deliberately came to China for the third time, bringing HOZ special blessings.

The whole celebration event was composed of two parts, “HOZ07 new product release fashion show” and “HOZ1 anniversary dinner”. After a period of “Anniversary video” full of post-modernism modern texture, HOZ07 spring/summer new fashion show “personality” debuted. , The new 6 series "F1," "Fast Speed ​​Boat," "American Football," "Wind Cycling," "Strong MLB," and "Fashion Yoga," were released one after the other in a stage show full of rich American style. The lines, the rich and varied colors, and the bold and unique cut-out allowed more than 500 guests and media members to feel the HOSPORTS wind that belonged exclusively to HOZ, and the performances specially designed according to the design of the 6 series of apparel will be "FI Racing", "Monroe", "Miami Beach", "X-tream Extreme Sports", "Cheerleaders", and other elements are perfectly integrated into the model catwalk. They perform a lively and full of fashion tension. Life scene.

The anniversary dinner held later in the famous “Central Hall” of the Science and Technology Museum became another climax of this celebration. Backstreet Boys and HOZ’s top management and 500+ dealers, shopping malls and dealers from across the country The person in charge of the mall gathered together to write and share their precious friendship and good wishes from HOZ for one year. At the banquet, HOZ also awarded distributors the “Pathway Development Award”, “Single Store Performance Award” and “Distribution Performance Ranking Award” to encourage them to achieve extraordinary results in a year. With the completion of the awards, this anniversary event is also drawing to a close, but as HOZ executives emphasized in their interviews, HOZ is not so much a production of “backstreet apparel” as it is conveying a kind of “post-” Street culture, this culture is to let you fade the shackles and shackles that the reality brings you, return to the origin of human freedom, this source is exactly what the modern urban people have not yet found, but HOZ is exactly the "leader" "The best candidate for the role.