Eland Group's brand development in China

Since the establishment of the clothing and clothing group in Korea in 1980, after more than two decades of rapid development, the company has become South Korea's largest fashion distribution company. The well-loved brand, unique store decoration, and high-quality service demonstrate the company's unique corporate culture. Clothing is committed to providing unique value to consumers through its innovative knowledge management system. In 2004, the company's sales reached 200 million U.S. dollars.

Has 11 branches in six countries in South Korea, China, the United States, the United Kingdom, Vietnam and Sri Lanka

Involved in clothing, retail, food and beverage hotels, home furnishing, real estate and IT in six fields

Over 40 strong brands such as E.LAND and TEENIE WEENIE

Every year, 10% of profits are spent on social dedication

September 23, 1980 "ENGLAND" boutique

Entered 2001's only 2001OUTLET circulation industry in Korea

Entered the food industry in 1994, Pizza Mall opened

1994 Love Fashion (Shanghai) Co., Ltd. was established

Entered hotel business in 1995, Kensington Hotel (1996)
Lexington Hotel (2004)

2000-2001 won the Korean "Knowledge Management Award"

2004 won the "Most Admired Enterprise Award" in Korea

Yi Lian Fashion (Shanghai) Co., Ltd. is an important part of the global strategy of the Korea Lian Lian Group. It is headquartered in Shanghai and has offices in Beijing, Qingdao, Dalian, Chengdu, Dongguan and Ningbo. Since its establishment in 1994, it has grown rapidly. As of July 2005, Yi Lian China has more than 300 stores in major cities such as Beijing, Shanghai, Chengdu, Wuhan, Kunming and Shenzhen.

In addition to the popular ELAND brand, the company introduced two brands, SCOFIELD and ELAND KIDS, in 2001 and 2003, which were generally praised by consumers. In 2004, the company also acquired the DECO brand and continued to introduce SCOFIELD menswear, TEENIE WEENIE and EBLIN.

In 2003, the company invested in Yu Xu Fashion (Shanghai) Co., Ltd., and in 2004 Dico Fashion (Shanghai) Co., Ltd. was established. In 2004, the sales of clothes and clothing legal entities in China reached 500 million, and it is expected to reach 1 billion in 2005.

In July 1994, Yi Love Fashion (Shanghai) Co., Ltd.---The first legal entity registration application of the Yi Lian Group in China was approved by the Chinese government.

In June 1996, the clothing company opened its first store in the Oriental Shopping Mall. After that, a second store was opened at No. 800 Huaihai Road. This store is the first specialty store opened by foreign companies in Shanghai. With the continuous expansion of production scale, the production department has set up two offices in Shanghai and Qingdao, knitting department and woven department.

The 1997-1998 financial crisis that engulfed Asia created temporary difficulties for the developing Chinese clothing and clothing, but we believe that the scenery after the storm will be even more rampant.

In 2000, the clothing and clothing brand occupied the top floor of the Xujiahui Pacific Department Store, which took the opportunity to stabilize the Shanghai and Beijing markets. The trend of nationwide expansion has begun to take shape.

In 2001, clothing and clothes entered a period of leaping development. The sales in stores increased sharply, and the brand image greatly improved. Sales increased by 2 times compared to the same period in 2000

In October 2001, SCOFIELD China's first store opened in the Pacific of Xujiahui

In 2004, the company's newly introduced four brands successfully opened

DECO newly renovated Huijin Commercial Building opens

TEENIE WINNIE Hangzhou Yintai opened

EBLIN Huijin Commercial Building opens

SCOFIELD Mens Oriental Store opens

At this point, the number of clothing brands rose to 7

In 2005, the company continued to introduce the ROEM lady brand, which is the most popular among Korean women. On September 23, the opening of the eight hundred partners in Pudong occupied the top spot for single day sales.