When ZARA, H & M quickly opened up the Chinese apparel market with its fast and keen "fast fashion" touch, the apparel expert CASS Jia Shi also started to emerge in China's huge population base and started the business circle in the world's most potential market Journey to the ground.
October 10, CASS Jia sound blowing into the Xiamen Horn, Hexiang West Road, the first direct sales stores officially opened for the public to bring the Egret Island fashion within the take costume storm.
Set off fashion within the ride
CASS Jia Shi Xiamen first store adjacent to Egret Island top shopping district of Zhongshan Road, the shop area of ​​about 200 square meters, the interior decoration with its global uniform European exquisite style, bright lobby, simple elegance of the windows and display, bring customers a fresh look The feeling, but also bring a warm, free and stylish new shopping environment.
The opening, CASS Jia Shi brought its autumn and winter fashion series and the trend of the new within the take clothing, autumn and winter flagship product underwear , home service, sweater, T-shirt carrying international trend elements for consumers to bring a different kind of wear fun .
The opening day attracted more than a thousand Xiamen residents stop shopping, many people CASS good fit international shopping atmosphere and one-stop shopping model impressed. Ms. Li, who is shopping with her family, said: "For the first time I heard that the brand that specializes in underwear is the first to feel professionally and the store is very pretty. The most important thing is that a person's underwear, home wear, All can be bought together, really is very convenient and convenient. "
It is understood that CASS Jia Shi is the pioneer who take the accessories category, which advocates the Nordic simple and comfortable fashion aesthetics, products related to men and women underwear, home clothes, sweaters, T-shirts and other related accessories and accessories, the integration of oriental aesthetic taste, Create a full range of high quality, cost-effective and wild style take-out clothing.
Accelerate into the Chinese market
On the day of the event, CASS Jiahe Xiamen Branch also held special "Limited Time Offer" and "VIP Recruitment" activities that detonated a torrent of crowds. The original price of 149 yuan seasons underwear series, during the event only two 198 yuan ex-gratia; Men and women autumn and winter underwear sets the original unit price of 209 yuan, special price of 278 yuan two.In addition, all those who opened during the purchase of more than 139 yuan consumers, not only Will receive a beautiful bag, fashion kerchief and aromatherapy packages and other exquisite gifts, but also immediately have CASS Jia VIP membership card. "CASS Jia Xiamen manager told reporters.
CASS Jia Shi brand responsible person said that the next CASS Jia Shi in the Chinese market, "rapid expansion." "China is the most important market for CASS, and in the future it will step up its channel expansion in the Chinese market by opening new large stores each year in China, especially in the densely populated central and second- and third-tier cities."
According to reports, CASS Jia Shijia take the city flagship store and B2C e-commerce online and offline parallel mode, in recent years will focus on the regional market, and key cities as a breakthrough point to promote the entire consumer clothing market, build fashion within China Take apparel brand.
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