In 2008, Baoxiu Company introduced a new brand development strategy, centered around the Xinxiu brand. This approach aimed to innovate their business model by launching diverse product lines, opening large retail stores, and creating the "SAINTANGELO" fashion comprehensive center, designed to meet consumers' one-stop shopping needs. Over the years, the company has been active in expanding its brand portfolio, introducing several new collections such as St. Gallen, Saint Angelo's classic line, business series, leisure line, and leather goods. As the 10-year anniversary approaches, the brand's roadmap becomes more defined, especially in the women's market.
During the Spring of 2010, the Autumn and Winter Order Conference was held at the company’s headquarters from March 5th to 19th. The event attracted over 1,000 franchisees from across the country, who gathered to learn about the latest autumn and winter collections. A photo of the event is displayed here, showcasing the excitement and energy of the gathering.
In 2008, Baoxiu Company also launched a new brand development strategy, focusing on the Xinxiu brand and redefining its growth model. This included introducing multiple product lines, opening larger stores, and establishing the "SAINTANGELO" fashion hub to cater to modern consumer demands. Recently, the company has continued to expand its presence with the introduction of various brands and collections, making the brand's strategic direction clearer than ever before.
To celebrate its 10th anniversary, the brand maintained its signature style of elegance, sophistication, and refinement. It unveiled a range of collections including "Architects," "798," "Jerky Oriental," and "Chinese Style." These designs combined classic elements with contemporary interpretations by local designers, infusing luxury with everyday life. Through intricate details, decorative trims, and vibrant color combinations, this season's collection reflected a fresh and evolving trend.
This season, the St. Gerald collection embraced the theme of "Alchemy," shifting toward a more fashionable and glamorous aesthetic. Drawing from black, white, and gray as base tones, it incorporated bold accents of blue, green, and purple, creating striking color contrasts that reflect cutting-edge trends.
SAINTANGELOLADIES continues to promote a noble, elegant, and stylish image, targeting urban women who value aesthetics and individuality. The brand blends refined elegance with modern fashion elements, creating an atmosphere that is both graceful and sophisticated.
To fully showcase the quality of each collection and offer a complete sensory experience, the company introduced the first-ever runway show during the order conference. With dazzling lighting, powerful sound effects, and professional models, the event felt like a high-end fashion show, allowing franchisees to truly appreciate the brand’s vision and craftsmanship.
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