In 2008, Baoxiu Company introduced a new brand development strategy, with the Xinxiu brand as its core. The company aimed to innovate its business model by launching diverse product lines, opening large retail stores, and creating the “SAINTANGELO†fashion comprehensive center to better meet the one-stop shopping needs of consumers. Over the years, the company has been active in expanding its brand portfolio, introducing several fashion lines such as St. Gallen, Saint Angelo’s classic, business, leisure, and leather goods series. As the 10-year anniversary approaches, the brand’s roadmap is becoming clearer, especially in the women’s market.
During the spring season of 2010, the Autumn and Winter Order Conference was held at the company’s headquarters from March 5th to 19th. This event attracted over 1,000 franchisees from across the country who came together to learn about the latest autumn and winter collections. The conference featured an impressive showcase of products, with high-quality presentations that highlighted the brand’s commitment to style and innovation.
The 10th Anniversary New Year celebration continued to reflect the brand’s noble, elegant, and refined identity. This season, the SAINTANGELOLADIES collection introduced various themes, including “Architects,†“798,†“Jerky Oriental,†and “Chinese Style.†These designs combined classical elements with modern interpretations, offering a luxurious yet contemporary look. Through intricate detailing and vibrant color combinations, the collection showcased a fresh and evolving trend in fashion.
This season, the St. Gerald line took on a more fashionable and glamorous direction, featuring a bold mix of black, white, and gray, complemented by striking touches of blue, green, and purple. The dynamic use of color blocks reflected the cutting-edge trends in the fashion world.
SAINTANGELOLADIES continues to promote a sophisticated and stylish image, targeting urban women who appreciate both elegance and individuality. The brand blends refined aesthetics with current fashion trends, creating a look that is both graceful and modern.
To fully demonstrate the quality of each collection, the company introduced a runway show during the order conference. With dazzling lights, professional models, and immersive sound effects, the event gave franchisees a luxury fashion experience, allowing them to truly appreciate the artistry and craftsmanship behind every piece.
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