Recently, ABC Children's Wear, the leading brand of children's shoes and apparel, signed a contract with Baidu, the largest Chinese search engine in the world, to establish a Baidu brand zone and build a brand image with search as the core and multi-channel parallelism. The relevant information of the ABC brand zone is on the PC side of Baidu And the mobile terminal's presentation also recently launched. It is reported that ABC is another "network" after cooperating with the three core media such as Tencent Children, Sohu Mother and Baby, and Netscape. ABC will make full use of Baidu and other core media resources for accurate marketing and further complete the ABC brand Network media matrix layout. As the largest Chinese search engine in the world, Baidu has the largest Chinese web page library in the world and is the largest demand entrance for China's Internet. According to the relevant data, it covers over 95% of Chinese Internet users and 81% of mobile Internet users. The daily search engine 5 billion times. ABC and Baidu cooperation will make full use of Baidu powerful platform advantages in Baidu area to create a collection of important business information, illustrated "mini official website." By Baidu brand zone, so that brand information in a more accurate and more intuitive way to show in front of Internet users, so that consumers in the search for ABC related information the first time give the best first impression. (ABC brand information presented on Baidu page) ABC image in the Baidu brand zone set up not only in Baidu's first screen gold position quickly grasp the user's eye, at the same time maximize the ABC brand implanted in Baidu news, web pages, know, video, Encyclopedia and wireless terminals and other user traffic gathered area, to achieve the official website, product lines, advertising, events and other multiple information synchronization exposure. When a user searches for the ABC children's clothing, ABC children's shoes brand words and common words on the PC side and the mobile side Baidu page, the most authoritative official information of the ABC brand can be seen on the first screen of the first screen. In this way, consumers can more Direct, more in-depth understanding and experience of ABC brand products and other aspects of information. "Brand marketing is just like falling in love with consumers, leaving you with a deep memory and goodwill. The first 'meet' impression is especially crucial." Xu Haiyun, vice president of brand marketing at ABC, told reporters. The search as the first entrance to contact with the target consumer is to establish an important position of brand image, brand area by focusing on user focus to reduce the loss of search to retain consumer value, which is the original intention of ABC select Baidu brand zone. ABC brand cooperation with Baidu, marking the 2014 2014 layout of the strongest media matrix marketing strategy to further escalation. From the cooperation point of view, ABC not only narrowed the distance between consumers and consumers to shorten the brand's marketing path, while backed by more than 6 billion users of Baidu, ABC brand's marketing value is self-evident.
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