Jade Love Children, a brand rooted in Chinese culture, carries deep cultural significance. Confucius once described jade as embodying eleven virtues—benevolence, righteousness, propriety, music, loyalty, faith, heaven, earth, morality, and wisdom. This not only reflects the profound heritage of jade but also provides a strong theoretical foundation for global aesthetic values. The ancient association of "jade" with "love" symbolizes noble and pure affection, representing the modern concept of love among Chinese youth.
The name "Jade Love Children" is a modern interpretation of love, serving as a key element of brand culture. To build a unique brand identity, Jade Love Children established a design team of over 30 members in 2002, including fashion designers and "love experts." They traveled to South Korea, France, Italy, and Hong Kong to conduct in-depth research and learn from international trends. This effort helped shift the brand from simple designs to a more distinctive style, focusing on the details that reflect the emotional connection between couples.
By analyzing the needs of lovers, the brand created products that stand out in the market, addressing the lack of creative and diverse options available for couples. As a result, "Jade Love Children" has become a leading name in the lovers' fashion industry, offering stylish and meaningful clothing that resonates with contemporary couples.
Brand value is built on rich cultural elements. The cultural depth of lovers' clothing comes from understanding the thoughts, concepts, and habits of couples. Since its establishment, "Jade Love Children" has consistently focused on building a strong brand culture. In recent years, the brand's unique approach to casual lover fashion has gained significant recognition, securing a large market share.
Looking ahead, "Jade Love Children" will continue to promote the culture of leisure lovers, expand new markets, and create a vibrant landscape for China’s lovers' clothing consumption.
Company Address: No. 60, 11th Road, Longan New Industrial Zone, Humen Town, Dongguan City, Guangdong Province
Contact: Tel: +86-XXX-XXXXXXX | Fax: +86-XXX-XXXXXXX | Email: [email protected]
Website: http://yuqinger.com
Taobao Flagship Store: http://yqer.mall.taobao.com/
Online Store: http://yuqingchildren.com
Hotline: 400-676-3312
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