Designers have been paying attention to climate change for a long time, and even designers use it as a source of inspiration. But nowadays, ridicule or protest has not been self-regulating to be pragmatic. The New York Fashion Institute (FIT) simply opened a course called Predictable Analysis: Climate Case.
This new course is aimed at students interested in fashion retailing and purchasing to help them better face the negative impact of climate change. There are no humanoid tables and no inspiration walls in the classroom. Students need to face numbers, formulas and charts. The two professors, Calvin Williamson and Gary Wolf, are from math and fashion business management subjects. They will teach students how to count, how to purchase according to different climatic conditions, and develop marketing strategies in 15 weeks.
A more intuitive experience is that the professor may throw this question in the classroom: What kind of climate conditions should the Los Angeles store purchase? According to the formula, students can also find out when Chicago can sell more wool. Clothing. "It (course) can make you more competitive in the competition." Melissa Weilacher, a global fashion business management student at the New York Fashion Institute, said in an interview that "most retailers only refer to the previous year's data."
Almost from the fashion into industrial production, it is divided into four seasons, which is why designers will release the "Spring and Summer", "Autumn and Winter", "Holiday" and "Early Spring" series according to the season.
Before the show-and-sale, the department store and fashion company buyers usually purchase half a year ahead of schedule, and the quantity, style, and distribution ratio are basically based on the previous year's data. However, once the climate change exceeds expectations, the sample of the purchasing department will be completely ineffective, and the direct result will be high inventory and discount sales.
This year's climate chaos is the first to encounter the cold current is the popular brand. First, John Lewis's half-year profit evaporated by 75%; fashion chain retailer Primark expects sales to fall 2% year-on-year; Marks & Spencer's July revenue announcement has shrunk after a sharp decline in revenue.
Morgan Stanley retail analyst Geoff Ruddell found that the decline has set a new record in the past 20 years. Given the unpredictable weather conditions today, most people choose to wait and see, waiting until the winter comes to buy clothes. Some retailers who have taken action have begun to hire meteorologists to pre-judicate the climate for the next quarter and adjust the procurement strategy on this basis.
More designers have tried to avoid the seasonal fashion by directly avoiding the climate from the source. “Because of the climate change, the boundaries between spring, summer, autumn and winter are no longer clear.†Jason Wu and the reporter said that he used lightweight wool in the Spring/Summer 2017 collection. The partner's international wool logo has found an excellent opportunity to join forces with Jason Wu to promote the concept of “four seasons woolâ€.
Other designer brands are more sleek, and advocate a “multi-level mashup†concept before making substantial changes – customers are not at a loss, and brands can gain time to study how to deal with climate change.
For fashion brands, the impact of climate is not limited to the level of terminal purchase. The price of fabric raw materials in the manufacturing process will also fluctuate drastically with climate change. Temperature and humidity are extremely sensitive to the price of cotton per pound from $60 in early 2015 to $70. Is the water test still vigorously reformed? Specifically, it is necessary to start from that link. There are still many climate problems in the fashion industry.
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