The first stores of the Swedish clothing brand JLindeberg in China will open at the end of July

According to the Swedish "Daily Industrial News" reported on the 17th, the Swedish clothing brand JLindeberg will open up China's sales market this year, the first batch of stores will be opened by the end of July.

Founded in 1996 in Stockholm, Sweden, J.Lindeberg has successfully blended fashion and sportswear concepts since the first series was launched in early 1997. Through its meticulous design and craftsmanship, each product is endowed with extraordinary quality and immortal value. The company's main series and the development of mature golf and skiing series, marketing more than 30 countries worldwide, including the United States, Britain, Northern Europe and Japan. The innovative J.Lindeberg has flagship stores in Stockholm, New York, Los Angeles, Copenhagen, Kaizburg and Miami. Branded apparel is also available at independent stores, high-end department stores and designated golf accessories stores around the world. Since 2007, the brand has been operated mainly by investment company Proventus, executive general manager Jonas Meerits and international brand director Stefan Engstom. It is now a brand of YGM Trading Co., Ltd.

Stephen Ernstren, general manager of JLindeberg, said that this brand will open 50 stores in China this year and next year. After two or three years, the turnover in China will account for half of the company's total turnover. He believes that there is a gap in the apparel market between the high and low end brands in the Chinese market, and JLindeberg sees such market opportunities.

The main driver of the introduction of this new brand into the Chinese market is the three shareholders from Denmark, the three shareholders who are the founders of Danish fashion group Bestseller. The group has successfully established more than 5,000 branded clothing stores in more than 300 cities in China, including Only, VeroModa and Jack Jones.

According to reports, JLindeberg was founded by costume designer John Lindberg in 1996 and later sold to other companies. Previously, the clothing company suffered continuous losses, but turned losses last year, and the total turnover increased to 300 million Swedish kronor (about 43 million US dollars). The company’s turnover this year is expected to reach 400 million Swedish kronor (about US$57 million).