Marketing management is not a profound thing. The key is to seize a few core issues.
First of all, to survive in the market, we must understand what value we can provide to exchange with Others, that is, what do we "sell"?
Secondly, who is the person who wants to exchange these values ​​with us, where is it...that is, who are our customers? Who are we selling to?
Third, unless the value we provide is special, there are always Other people or institutions that provide the same value, so why let customers buy us instead of buying others.
Fourth, it is how to sell. This is the marketing mix design problem we often refer to. If we can give clear and clear answers to the above core questions, I believe that marketing has been successful for more than half. But in reality, what we often see is that many individuals or organizations want to increase sales by means of new ideas, master planning, or advertising bombing. But when you ask them "what are they selling?", it is not appropriate to say it or to say it (more is marketing myopia).
I would like to remind you that the core issue of marketing is the fundamental solution. Everything else is just some means and methods, and you must not ask for fish or give up. Otherwise, even if a certain result is achieved in the short term, it will be difficult to last.
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