Senma builds a multi-brand strategy dream and Mini balabala covers a multi-category baby market

It is understood that Mini balabala is for children aged 0-4. Products include clothing, accessories and supplies. The baby clothing market has gradually shifted from the low-end market to the brand and quality. A lot of dreams are positioned in the fashion accessories, including shoes, underwear, accessories, bags, etc. It is the first one-stop fashion matching center for children in China. The company will also derive a lot of brand product categories in the future.

Zheng Hongwei said: “The overall domestic children's business is in a growth stage, and many children’s consumer industries have demonstrated a combination of outreach expansion and endogenous growth. The company’s children’s clothing has a centralized effect due to its scale advantages and brand advantages. The future, the company also The market share will be increased by improving the supply chain system, increasing the cost-effectiveness of products, and strengthening company management."

In recent years, Semima Garments has actively promoted the implementation of its multi-brand strategy based on consolidating the dominant positions of Semima and Balabala. The company launched Mini balabala and Dream Duo Duo brand in children's business, represented Sarabanda brand, controlled Yuhan Shanghai, and developed children education business.

Zheng Hongwei said: "Children's industry has huge potential for development. Children's rigid demand for products is relatively fierce, but children's education, animation, film and television and other industries are still in the development stage. The company hopes to invest in the future of possible large-scale business deployment."

According to the third quarter report of Semir apparel, the company's operating income in the first three quarters was 5.362 billion yuan, up 8.82% year-on-year; net profit attributable to shareholders of listed companies was 671 million yuan, up 21.67% year-on-year; basic earnings per share was 1 yuan, up 21.95% year-on-year. .

Senma Garments said: "In the face of changes in consumers' purchasing methods and changes in channels, the company will continue to innovate, actively develop e-commerce, shopping malls and other channels, consolidate and develop the leading position of the original casual wear and children's wear; at the same time, leveraging The capital market continues to implement a multi-brand development strategy and actively develop new businesses through various cooperation models such as agency, investment, and mergers and acquisitions, and builds the company to include children's wear and adult wear, complete high-school and low-end businesses, covering shopping malls, specialty stores, and The world's leading multi-brand apparel group for e-commerce and shopping centers.