Nike's New Trend: Nike Sportswear Emphasizes "Modern Lifestyle"

In recent years, Nike's new style has always been more diverse, but the company recently hopes to make the concept of the brand more unified. This summer, Nike plans to collect several style-independent product lines such as Nike White and Sport Culture to Nike Sportswear under the same brand series.

Nike Sportswear unveiled a few days ago at an exhibition held by the company's Beijing R&D center and became one of Nike's six major series. The Nike Sportswear collection incorporates visual innovations and revolutions in technology. Taking the example of the "NSW" T-shirt, the Nike Sportswear series features eye-catching colors, bold texts, and wicking and quick-drying fabrics. The company’s global creative director, Rid Clarke, describes Nike Sportswear as “classic.” In fact, most of the trendiest design items can also be classified as casual wardrobes.

Nike Sportswear is Nike's first concept of weakening "sports", emphasizing the "modern lifestyle" product line, and this is exactly the trend that the public clothing brand can not ignore.

Nike Sportswear's official time to market was selected on August 8, 2008, the opening day of the Beijing Olympic Games.