[China Gift Network News] Usually, business gifts only account for the proportion of sales of one or two percent of the luxury market, and it also showed a hot scene before the Spring Festival. Sun Yafei, CEO of Fifth Avenue Luxury Network, said that his current sales are more than double that of usual, and at least half of the orders are for business gifts.
　　
The reason why I can get this number so sure is because Sun Yafei found that more and more guests in this time will write "please carefully package", "to bring a greeting card", "to invoice" in the remarks of the order. "" and so on. For this reason, the cost of Fifth Avenue in greeting cards and packaging has increased a lot.
Sun Yafei said that large orders are generally from group purchases, and the use is divided into sending customers and year-end employee rewards. At present, the largest order is a company that has purchased dozens of Armani watches, dozens of Gucci wallets, ties and scarves, for a total price of several hundred thousand yuan.
　　
There are also some key customers from banks. In order to thank the special high-end customers, the bank found Sun Yafei and asked for a special sale for the customers. About three weeks ago, Sun Yafei was commissioned by a bank in Taiyuan to hold a sale for his VIP customers. Sun Yafei found that even if it is the same as business gift demand, the demand of first-tier cities such as Beijing is very different from the demand of Taiyuan.
　　
In Beijing, Sun Yafei can clearly feel that products with obvious LOGO are no longer popular. Coupled with the price, Chanel and LV are not selling well this year. Instead, Bottega Veneta9 is known as “Italian Hermesâ€. The order of Baojiajia BV) is very hot, because its logo is almost turned out to be seen. Sun Yafei said that in a city like Beijing, the consumption habits of European and American luxury goods have been formed, that is, low-key luxury.
　　
In Taiyuan, local bank VIP customers still ask if there is LV or Chanel. One of the more interesting phenomena is that local VIPs in Taiyuan are more aware of brand-name watches than Beijing customers, and they can recognize which ones are Rolex and Omega.
　　
Despite this, there are regional differences in the same sale options. The sale in Taiyuan was very successful, but the same goods were not sold well in Tianjin. Tianjin VIP customers are more aware of the brand than Taiyuan customers.
　　
Sun Yafei said that before he started his career in the United States, it was about 2004. The package of luxury brands, clothing, etc. as a business gift unit was completely absent. The holiday season is coming, often it is popular to send Wuliangye, or some high-end customers are still popular at that time. Present the head horse as a gift.
　　
Now, the main customers of Fifth Avenue are from several major banks, and 60%-70% of the orders are from various companies. Different from the expectation, there are not many state-owned enterprises with large demand, but many private enterprises. Sun Yafei thinks that this is mainly because state-owned enterprises have a formal budget for commercial gifts, so it is more likely to buy directly at the mall, and private companies are more willing to choose e-commerce with discounts because they spend their own money.
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