Jade industry lacks price standards

According to a data from the China Jewelry Association, sales of jade products in China are currently increasing at a rate of 10% per year, reaching 40 billion baht in 2010. Jade products are sought after by more and more ordinary consumers. However, China has not yet introduced a price standard for jade products. The price of a piece of jade is decided by the shopping mall.

Over the past few years, the followers of jade products have increasingly turned from professional collectors to ordinary people. In particular, the launch of the Beijing Olympic gold-plated jade medal has set off a hot Hetian jade fever in the community, and problems have followed.

Zhang Fang, a jewelry store operator, said: “For example, our domestic white jade, white jade from Inner Mongolia and even Afghanistan’s jade are all purchased in kilograms in our industry. Well, a lot of jade is flooded in the market. The difference in price, color, and weight is very different from that of the real Hetian jade. It is very difficult for the people to identify when buying."

In addition, compared with precious metals such as gold and silver, the price of jade products starts from the raw material link, and the price is not standardized. The factors that determine the price of jade products are very complicated. Therefore, the country has not yet standardized the price standard for jade products. The president of the association, Xiong Xianzheng: “Although some language standards have been introduced at present, due to the lack of physical standards, it can be said that the current price of jade is basically decided by the merchants according to the market.”

Due to the lack of standards in price, the jade product pricing loses its stringent reference coefficient, so the sky-high price of jade, or the price of tens of thousands of jade, hits the market. The industry believes that to purify the jade product market, the current stage depends primarily on industry self-discipline, and for consumers, to ensure that they buy the "goods", we must have a certain degree of common sense to buy.

Jewelry store manager Zhang Fang: “In this case, I hope that consumers can shop around and go to several merchants to see. In addition, the certificate must correspond to the goods. The third is to hope that everyone will go to the regular brand merchants. buy."

It is understood that there are two jade certification organizations in the city that are currently certified by the national and provincial quality inspection departments, which can provide identification services for the citizens.

Commentary on the front line: Jade Market commentator, Dongbei University of Finance and Economics, School of Public Administration Doctor of Management Xie Zhiping: “The saying that 'gold has price without price' reflects the precious value of jade and the scarcity of items. Although the price of jade is determined There are many factors, but this sentence cannot be used as an exempted gold medal for jade products that are inferiorly priced, arbitrarily priced, or even maliciously fraudulent.”

"I think that there should be special measures for the management of special commodities such as jade and jewelry. We must strictly implement marketing qualifications and conduct irregular market inspections and product monitoring. We must standardize the order of product identification and ensure the authority of appraisal." The society announces the contact information of the specialized testing agencies, enhances the convenience of the services, and publicizes the general knowledge of jade identification in a special sales venue."

"Of course, consumers should choose rational purchases in specialized places, obtain "certification certificates", and preserve consumer vouchers. If there is any doubt, they should actively apply to the relevant departments to detect and report complaints and safeguard their own legitimate rights and interests according to law. Stones will not become an irritating 'crazy stone' only if supervision is implemented and consumption is prudent."

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