Islay’s Tribute to Fashion: Pursuing True Color

Islay believes that fashion can be designed. As a leader in down jackets for Chinese fashion, Islay has been leading the fashion trend and is constantly reshaping people's impressions and inherent knowledge of traditional down apparel. On the basis of grasping the popular elements of the season, Ilayi’s designers go out of the country every year, take creative inspirations from the fashion capital of the world, and interpret the design concept of “Design for Feeling of Life” with practical actions, designing for the industry and consumers. Surprised product.

What is your understanding of fashion? Maybe everyone has their own answers. Chanel said: "Fashion exists in the sky and is born in the wind. It is on the sky above your head. It is on your path day and night. Fashion is closely related to ideas, lifestyles and changes."

Whether it's New York Fashion Week, which is known for its real wearability, or Paris Fashion Week, which is famous for high-end customization, it is actually delivering a true fashion that takes people’s inner desires and desires and self-fashion attitudes through products or some kind of The form is fully expressed.

Colourful fashion

In the French Haute Couture Fashion Week fashion show, the Italian brand Valentino black hand-painted flower pattern white lace dress, high-end brands such as Chanel's black and white color of the main three-dimensional flower dress, all in the design concept are conveyed Elegant and returning to life. This coincides with the design concept of “Designing for a Feeling of Life” that Ellai has been pursuing.

Islay on the catwalk during the 2012 Autumn Winter New Product Launch Conference

Islay believes that fashion can be designed. As a leader in down jackets for Chinese fashion, Islay has been leading the fashion trend and is constantly reshaping people's impressions and inherent knowledge of traditional down apparel. On the basis of grasping the popular elements of the season, Ilayi’s designers go out of the country every year, take creative inspirations from the fashion capital of the world, and interpret the design concept of “Design for Feeling of Life” with practical actions, designing for the industry and consumers. Surprised product.

To remove the profusion of colorfulness, to discover the beauty of the natural colors from the inspiration of design, and to follow the nature to locate the vane of color, this is a unique and unconventional ego style.

The essence of shape tends to simplicity

Christian Dior J'adore is a feminine fragrance known for its elegance and classicism. J'adore's pure, timeless shape, smooth and transparent bottle without modification, reflects the consistent style of CD. The autumn/winter 2013 fashion trend is on the journey back to the realm of my own. It also firmly locks in such simple and pure design. Whether it is cutting or decorating, it highlights the characteristics of character, craftsmanship, and naturalness. The design of Islay's autumn and winter clothing also shows such features.

Alayi’s 2012 “Fashion China” Fashion Design Show

According to the designers, each season's down jacket design highlights the tailoring effect, and conveys fashion through the texture of the fabric itself, and some of Islay’s classic styles will be further sublimated and improved, whether it is the design of down clothing or filled down feathers. Fabrics, details, accessories, all strive to be better and better presented to the consumers who love it.

At Islay, every employee is constantly trying out new ideas, paying attention to details, making every product exquisite, providing customers with the most wonderful consumer experience, and receiving numerous praises from consumers. Leading the Chinese down apparel industry with innovative attitude and fashionable image.

Loyalty to the heart of fashion

Andy Koh is the first Chinese stylist to attend the backstage work of New York Fashion Week. The beauty makeup industry has been working for more than 20 years. He is a makeup artist who is favored by many supermodels and stars, and he is known as the “Live Beauty Bible”. In Andy Koh’s view, fashion is to know oneself, not blindly follow the trend, not to follow the trend, to a little bit of fashion tone, to show their most beautiful, most personality and charm, this is the never ending fashion attitude. In this regard, Ilay Yi, the leader of Chinese fashion down apparel, also fully embodies this attitude in his design.

Careful attention to each of Ilayi's costumes will find that Ilayi's costumes not only join the popular elements of the season, but also inject more of his own brand personality, so that each costume has a unique temperament. From the trend of the replacement cycle of things to carry out ripping, extraction of pure and essential, into Ilayi's independent fashion, to form a self-made brand style. Islay's chief designer believes that this is the brand's spiritual attributes separated from other brands.

Islay seeks its essence from the ever-changing colors, draws inspiration from people's unique pursuits, finds directions from the inner attitude of consumers, speaks for themselves, speaks for fashion, conveys fashion attitudes, expresses fashion ideas, and creates belongs to all. The fashion and healthy lifestyle is not just about clothing, as Chanel said: “Fashion is not just a simple dress, but Islay’s “tribute to fashion” needs more and more.

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