Disney sport builds China youth sports leisure brand

In 2007, Walt Disney (Shanghai) Co., Ltd. formally cooperated with Xtep (China) Co., Ltd. to exclusively authorize Xtep (China) Co., Ltd. to launch a new Disney sports series in the Chinese market in view of the favorable development momentum of the Disney brand in China. The young and female-oriented youth group that Disney loves will form the Disney brand's most abundant and most commercially exploitable casual fashion sportswear brand industry, and will interpret Disney's clothing classics in China.

Disney sports brand products are the perfect combination of Disney cartoon characters and various sports elements. The main consumers of Disney sport products are located in the 18-30 year old fashion sports youth, of which 80% are female products and 20 are male products. % Accurately targeted Disney sports to target younger women. In product research and development, well-known international and domestic first-line designers work together to create, Disney headquarters to provide design concepts, themes and graphic elements every quarter, to ensure product design style accuracy and continuity, the shortest distance to the international fashion, grasp the popular Elements, to create Chinese youth sports leisure products.

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