In the traditional company to explore the tide of online and offline integration, the well-known underwear brand Cheryl is also exploring the O2O model - online not profitable, profit alliance under the franchise.
Han Lier currently has more than 1,000 stores, the advantages of the store is obvious, if Hanlor O2O mode operation can be formed. January 1, 2014, Han Lier O2O network mall officially launched, through online orders, offline terminals franchisees and consumers to settle, Han Lier has solved the problem of online and offline benefits distribution.
No matter what kind of project, the development of physical stores to join the company in the process of developing O2O model, the biggest problem encountered is the online and offline franchisee conflicts of interest, how to balance these two needs?
Han Lier believes that the underwear industry want to develop electricity providers must be different from other existing e-commerce platform, the establishment of e-commerce platform, not only to meet the needs of consumers to buy favorite underwear at home, but also We must pay attention to the comfort of consumers dress, and this is the e-commerce platform can not meet.
Therefore, South Korea will line the terminal franchisee production and development in the first place, so that consumers can dress to experience the store. Launching Han Lier O2O network mall is located on the basis of increasing the interests of franchisees of physical terminals.
Han Lier underwear Xiaobian now introduce you to the specific mode of operation: consumers in the South Korea O2O online store to register, buy your favorite products, online orders. And then by the Han Lier underwear related staff list review, after the audit, the staff will order information sent to the nearest consumer terminal franchisee, by the terminal franchisee to consumers for stocking, picking, and carried out Settlement.
This means that Haniel O2O online store is only responsible for the operation, not making any profit. All profits are attributable to the terminal franchise. At the same time, the future of South Korea will launch more e-commerce platform activities to help the terminal franchisee quickly seize the underwear market.
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