Sino-British "intelligent" INTELEX men's clothing: production and research model

A brand, a clothing brand that is recognized by the market and can stand the test of consumer groups will be a three-dimensional combination of fabric, design, technology content, and green health.

Recently, the British designer brand INTELEX Fashion Show and Autumn/Winter 2014 Fashion New Product Launch held a mysterious curtain in Zhejiang Ningbo Creative 1956, which is located in the Chinese headquarters. The theme of the conference was “The secret of the forest”, which was intended to reflect a kind of Dreamy, elegant, stylish and fun lifestyle. The British invented the essence of the East-West philosophy for the INTREX brand, advocating a relaxed, comfortable, warm, stylish and unobtrusive style, proclaiming a spirit of zeal to keep curiosity and exploration.

"Intelligence-making" requires external brain power

INTREX's design team is composed of the new European designers. This team is led and mastered by London's clothing masters. Based on the target customer's consumer needs, the product's product quality, service, price and image are uniquely designed. INTREX has always encouraged modern urban men to open their minds, use their own ways to understand, discover and explore the world, and experience the joy and meaning of life in a new world. The inventor of the INTREX brand, Zhu Shuchuan, told reporters: “If there is a fashion battle in the world, then the winner is a Westerner and the Westerners won the fashion warfare. Some clothing designs in China have attracted my attention. However, China The clothing brand is still too young. The Chinese brand 'intellectualism' needs brainpower."

Since 2012, INTELX has been continuously innovating through the big themes of travel and has been discovering its use in the new season's fashion design. In autumn and winter of 2014, with the theme of “secret forest”, “magic world” and “space”, the design inspiration comes from the surreal imagination of the journey. The overall style is full of fantasy, and the seemingly unconstrained manner is actually touching people. "Senli's Secret" series tries to express a kind of natural emotions close to nature, focusing on the use of color texture and color printing, the earth's yellow color and washed to do the old rough cotton, design elements focus on stitching and adjacent color and complementary colors With a grayish blue tone, olive green as the main color, maple leaf red as the highlight of the color, combined with the raw processing technology plus organic wool texture of the fabric to refine the retro and comfortable nostalgic design style, the use of Suite fuel in the organic cotton material The special colors, the other colors and texture of the fabric are more integrated, texture quality of life pursuit and fun everywhere.

The "Magic World" series uses rayon and composite embossed fabrics to try to create a "powerful sense". In the cold autumn and winter, it can turn into a warm "consolation." The mysterious temptation of playing cards; cherry blossom purple, turquoise green, dark green add to the soft collision of camel and blue softer, new oxygen technology, acupuncture cotton technology, the use of imported Australian wool, wool and feather stitching The style design of the category will also be a key concept. This series focuses on bringing aristocratic experience. "Space" series, inspired by the planet's new naturalism, tries to enter an unknown space of olive green and silver. This series of fabrics uses glare layer fabrics and yarn-dyed fabrics. The style design focuses on silhouette colors. Collocation. Purple tone as the main, plus red cherry embellishment, with a light gray in a dark blue, forming a contrasting simple style, elegant color tone balance, full of avant-garde leisure color, gives us unlimited fantasy space.

At the press conference, Mr. Chen Guoqiang, Vice Chairman of the China Garment Association and Director of the Institute of Industrial Economics delivered a speech and highly praised the brand style of INTREX. Intex has outstanding details design, grasping the color matching of classic and international fashion trends, and always Adhering to the use of natural and environmentally friendly high-quality fabrics such as pure cotton, linen, and wool, this is in line with the current international concept of green environmental protection, including the 2014 AW “secret forest theme” and fully embodies natural, natural and green environmental protection. idea. At the end of the conference, the creative director of INTREX also accepted an interview with the media. He believes that modern Chinese men love novelty, travel, and reading. They pay more and more attention to personal image and high quality of life. This is the future direction of Chinese men's wear. , INTREX is a high-end lifestyle-oriented men's brand. At the same time, he also shared the creative ideas and fashion trends of INTELEX 2014 autumn and winter, and expressed his love for INTELEX. This is his second home outside the London company.

Gathering the strength of colleges and universities abroad

Since its establishment in 2012, INTREX has quickly gained recognition from the industry and market with its unique brand style, international fashion sense, retro style and British fashion that is elegant and stylish. His unique small floral and plaid, many design highlights in the details have become the symbol of the brand. In addition to INTREX’s international design team led by creative director Sanjeev Davidson, it also hired the French Pecherets studio and Japanese buyer UCHINO NOBUHIKO as brand consultants to provide INTREX with a steady stream of quality services that keep the brand at the forefront of international fashion. .

INTREX is a perfect combination of domestic senior costumes and London fashion masters. It is a menswear brand with international inclusiveness and aesthetic standards created by the Chinese and British fashion industry. The brand is made up of international diversified design teams composed of top fashion designers from the UK and cutting-edge designers graduating from China's major universities. Creative Director Sanjeev Davidson is one of the leading retail clothing brand consultants in the UK and is the founder and director of "London Fashion Consulting Company". The company gathered a number of creative experts, and continuously provided INTREX with unique and creative business services and solutions.

As early as a few years ago, 13 textile and apparel field experts from 12 famous institutions of higher education in the UK were invited by the Ningbo Municipal Bureau of Education to attend the Sino-British Joint Conference on Higher Education. They had extensive technical exchanges and cooperation discussions with more than 80 representatives from more than 30 textile and garment companies from relevant persons in charge of some universities in Ningbo. The purpose of the negotiations is to realize the full cooperation of the government, universities, and enterprises through education projects and establish long-term and effective partnerships in the process of education internationalization. This time, the signing of the INTREX original design conference cooperation agreement can be said to be a matter of course.

The industrial relations network is the network relationship between overseas high-level talents and local industrial companies, industry associations, industrial alliances and other organizations. Therefore, if high-level overseas talents in universities can be embedded in local industrial relations networks, they will not only contribute to the transformation of their scientific research results, but also can effectively promote cooperation between industry, universities and research institutes, and have important implications for realizing their own values. In addition, China's garment industry is in the brand transformation stage. At this important point of transformation and upgrading, garment companies have started to increase product added value by highlighting the design level and innovation driving force, highlighting the difference in brand style. At the same time, the biggest challenge faced by China's apparel specialty colleges is the seamless connection with market demand. How to enable education to link closely with market demand and change with market trends is a problem that professional colleges and universities need to solve.

In “production, study, and research”, “learning” is the upper stream, and independent innovation products are often the result of laboratory tests and are principle types; “production” is the downstream, and the key is to make “research” practical, and then to “learn” and "Production" combines a solid foundation.

Chairman of the INTREX brand founder Zhu Shuchuan expressed his sincere gratitude and noble respect to all partners who support and love INTREX, and invited everyone to join hands to create a bright future for INTELEX! At present, INTELEX has opened nearly 40 stores in key cities across the country. This autumn and winter conference is highly praised and confirmed by colleagues, franchisees and distributors from shopping malls across the country. More monopoly sales will follow. Shops and counters, we are confident that INTREX will be bigger and stronger, and INTREX will become an international clothing brand.