The cold air for a few days is actually a deep influx of China's underwear swirl influx of a warm air, but the market reaction is still a few happy few unhappy. Some underwear bases, and even the logistics company's business are obviously deserted, on the contrary, the winter has just arrived, in the underwear industry is not significant Hengyuanxiang achieved 30% sales growth, the fate of "Fu Tiger" underwear in Beijing , Shanghai, Chengdu and other places will be listed for more than a week consecutive record-year sales growth of 100% performance, the first shot hit the first winter underwear war shot, which is to face the difficulties of transition underwear industry a ray of "regression" wind.
Wang Yuan Bin, general manager of Hengyuanxiang garment company said that in 2009 Hengyuanxiang underwear double sales growth is possible. "This year we did not dazzle the concept, there is no gorgeous packaging, just focus on the brand culture and product quality improvement." Feedback from the sales terminal shows: cotton, wool products, underwear blown, Heng Yuan Xiang underwear Terminal has achieved 30% sales growth. The new wool underwear, the fate of "Fu Tiger" underwear in Beijing, Shanghai, Chengdu and other places will be listed for more than a week consecutive record sales growth of 100% performance, the first to hit the first winter underwear war shot, which is facing difficulties in transition Underwear industry blowing a ray of "return" style, so that the original lively concept battle, the price war returned to the era of real quality victory.
As more and more foreign lingerie brands enter the domestic market, more and more domestic apparel brand underwear projects opened up, the Chinese underwear brand's cultural marketing capabilities seem unable to parry. In fact, more than the practicality of underwear can highlight the humane care. Introduction to Wang Bin, Hengyuanxiang underwear big brand operating tips are: both hardware and software. The so-called soft power, 2008 Hengyuanxiang become a partner of the Chinese Olympic Committee, Hengyuanxiang underwear printed on the Olympic LOGO. In addition, Hengyuanxiang invested heavily in public welfare projects. Its core nonprofit project "Constant Love Action" was launched nationwide and was praised by people in the industry as a classic case of public welfare marketing. In addition, it conducted in-depth cooperation with foreign research institutes to carry out researches on "Five Senses" Allow consumers to experience brand charm from different angles. The development of these projects enriched the connotation of the three words of Hengyuanxiang.
Nowadays, Hengyuanxiang underwear is now studying Chinese traditional folk customs culture and efforts, the early December's "Fu Tiger get auspicious" activities are more than 20 provinces and cities across the country set off a "red movement", natal Tiger consumers Can ID card, account of the terminal to receive a free red underwear. Presumably the Chinese "Benmingnian" wearing red pants habits will give Hengyuanxiang underwear bring rolling business opportunities.