Shanghai Fashion Week 18AW exhibiting brand - RICO LEE

Beautifultechnology

The RICOLEE brand was founded in 2013.

This is an avant-garde brand rooted in the ultimate functional design and application.

The application of high-tech elements, the use of the ultimate material function, emphasizing the details of the movement and functional cutting is the biggest feature of this brand.

RicoLee

He has been engaged in fashion design for many years and entered the outdoor industry in 2009. He has worked as a design director and research director in a number of well-known outdoor brands.

The first Chinese outdoor designer to exhibit "urban outdoor" on ISPO in Beijing.

The first Chinese designer to receive the world's largest outdoor sports exhibition ISPO Munich "RRAND NEW" global new brand award.

At the beginning of the outbreak of the outdoor market in China, it entered the outdoor industry, and at the same time it also experienced the severe homogeneity of the outdoor market in China. Committed to the exploration and development of cutting-edge functional technology, and strive to integrate functional technologies into urban life, adhering to the purpose of “Beautiful technology” and creating functional products that meet modern lifestyles and fashion tastes.

| 2018AW Theme Concepts |

Cyberpunk

Cyberpunk 2018

The theme was inspired by Cyberpunk.

Designers from the love of the silver wing killer, the attacking shell mobile team and other films from the last century,

In this series, designers imaginary a futuristic era that blends numbers, destroys, and recreates.

Designers draw inspiration from technological inventions, black movies, and postmodernism.

Depicts an image of the future full of conflict, darkness and light.

In this series

Traditional materials have been re-organized and recreated. Black technology has become the main thread throughout the entire series.

Lace and metal coated fabric composite material,

Composite Symphony PU material,

The inner layer of wool with infrared reflection function,

Metallic embroidered DuPont material,

All of the materials blend the traditional and technological bipolar properties and show a new look.

Silver, dark gunmetal and other metal colors and black and white gray colors throughout the entire series,

And the intense orange and red are the strong colors of this dark world.

Designers blur the line between reality and virtual reality.

To create a future soldier-like form,

Under the combined effect of the "destructive" and "creative" forces,

Show the shape of the Utopia in the future.

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