1, the brand concept: to self-confidence, self-reliance, self-esteem, modern fashion women as the object, the pursuit of truth, the United States, high grade. 2, the brand design concept: Inheritance Erdos years of noble, elegant clothing concept, into the new popular elements; the pursuit of soft lines of clothing, details of the vivid, classic, fashion dress, refraction white-collar ladies elegant dignified. 3, the target consumer level: the core age of 30-40 years old, extending the age of 28-45 years old. 4, the core price: autumn and winter 550-3500 yuan, 350-1800 yuan in spring and summer.