Since the second half of this year, the rapid development of online clothing, a variety of venture capital have also injected funds for this emerging industry. Just learned that the well-known domestic high-end network clothing brand Masa Maso (Masamasuo) has completed the first round of nearly 10 million US dollars in financing, investors are the world's largest venture capital firm Sequoia Capital. Founded in 1972, Sequoia Capital is the world's largest venture capital firm and has invested in Apple Computer, Cisco, Oracle, Yahoo and Google, Paypal, Sequoia Capital China Fund was established in September 2005 and currently manages about $ 1 billion Overseas Fund. Since its establishment, Sequoia Capital China has invested in a large number of companies with high growth potential in technology and traditional industries. Among them, VanceInfo, People & Business Holdings, Peak Sports, NuoKang Medicine and Focus Technologies have been successfully listed on the stock exchanges in the United States, Hong Kong and China. Now injecting funds to China's network garment enterprises, we can see that venture capital for this industry attention. Masa Maso (Masa Masuo) officially started operation in September 2008, is catching up with the United States financial crisis. However, Masa Maso firmly grasped the strategy of taking the high-end clothing brand route and achieved second place in e-commerce men's market share through product design, quality and service excellence. Masa Maso (Masa Masuo) team, truly reflects the combination of electronic and business philosophy. Zhang Shu, chairman of the board is the original Sina executives, the Internet for Internet marketing, data analysis, database marketing, CRM management, SEO optimization, user behavior analysis and other Internet methods are very familiar. The general manager of Sun Hong was born in one of the top men's clothing brand Victor, has 10 years of experience in the traditional men's clothing. For the traditional apparel industry design, production, service, supply chain management and other areas have a wealth of experience. The two are also CEIBS EMBA class classmates, so the management and operation of enterprises have a common philosophy, the traditional clothing industry and the emerging Internet industry for the perfect combination. One of the founders of the company, CTO Ji Bin is also the original Sina company's CTO. Sequoia Capital is fancy such a highly complementary team, only in a large number of clothing online shopping company chose Masa Maso (Martha Marceau). Appears in Sun Hong, the main clothing or experience consumption. Through the Internet, direct sales, compression of a large number of channel costs, inventory costs, so in the case of the same cost of production, online sales can provide consumers with more cost-effective products. "Although the price of our products appears on the Internet is relatively high, but our design, fabrics, workmanship are based on reference to the next line of brand, and the price is only the same line of clothing under the line of 1/3, which is The real benefits of this channel for consumers. " When online shopping brings consumers the price of excitement began to fatigue when the product design, quality and service provided by the brand will be the focus of consumer concern. "The user's skin is a memory," therefore, focusing on the product itself, concerned about the brand is the ultimate win customers, the key to winning the market.
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