About a brand crocodile shirt is 1911 registered trademark clothing in Hong Kong. Germany defeated in 1945, crocodile brand was confiscated by Hong Kong authorities. 1952 Chinese Chen family took over the crocodile brand and officially named "crocodile shirt." Crocodile shirt is now part of the Lam Group of Hong Kong's Lai Sun Group, the company marched into the Chinese mainland clothing and leather goods market in 1987 and has achieved impressive results. In 1952, the crocodile shirt was born when Hong Kong was still a small colony of the British Empire. He experienced the attack of the typhoon Wen Dai and witnessed the 1967 riot. Hong Kong economy has almost reached the brink of collapse. In 1986, when a huge wave of overseas immigrants hit Hong Kong, many people lost their confidence in China and Hong Kong. Many immigrants and foreigners, Mr. Lin Baixin, went against the background of the massive wave of immigrants to acquire the crocodile shirt with huge sums of money to make it thrive. Global market. After 45 years of struggle in Hong Kong, Hong Kong has become the pivotal financial center in the world and the crocodile shirt has also become a world famous brand of clothing. The establishment and introduction of Two One Grand Company Our former export-oriented foreign trade enterprise is a one-stop factory with raw materials, spinning, dyeing and finished products. We have 20 years of production experience and strong production advantages. In recent years, due to the rapid development of foreign luxury goods in the country and successful examples to prove that domestic demand for high-end products in the market is huge, under this kind of opportunity, our president together with the Hong Kong-based New Group of Lin jointly create Hangzhou one Jazz Clothing Co., Ltd, by the Grand Mercure Hangzhou Garments Co., Ltd. crocodile cashmere brand agents, a strong landing in the mainland market. In January 2008 formally signed the contract, the first phase of the contract for 10 years, the real power to achieve a joint. Our product positioning is noble, stylish, warm and comfortable. Consumers targeted mature women aged 25-50 and successful men. Price positioning for the high-grade, is an excellent choice for working-class. Company is located next to the Qiantang River High-tech Development Zone - Binjiang District business purpose is: unity and efficient innovation and pragmatic. Corporate culture is: in the gradual improvement of the system to implement humane management. Business philosophy is: to the consumer market-oriented, and vigorously invest funds for market research and new product development and design, to ensure high-quality under the premise of the design of the product closer to customer needs and truly be produced on demand; the same time In the operation of the store and gradually implement differentiated services. Business model is: to buy the distribution model, according to the dealer's strength (business philosophy, operating years, experience and local market conditions, consumption levels, etc.) appropriate to the provincial, city and other preferential policies. Short-term goal of the company: Break 150 million sales in 3 years. Long-term goal of the company: within five years among the top five cashmere industry. The ultimate goal of the company: leading the cashmere industry. III. Sales Overview in 2008 The first order fair was successfully held in Longxi Hotel in 2008, meanwhile, a brand conference was launched to the society. There were quite a large number of participants and a large number of agents for ordering. Due to various reasons (the agents did not meet the requirements Company requirements or financial difficulties) lead to the actual order quantity is small, the actual order to operate the market only in Shaanxi, Hebei, Shanxi and other minority provinces. In this case, the company once again invested 10 million to run the market in person, choose Zhejiang, Nanjing, Beijing and other major cities as a base, a total of 33 outlets (including the sale market), without adequate preparation in the case of Suffered under the dual pressures of the global financial crisis to achieve 28 million sales, sales of regular-priced goods about 24 million, about 4 million specials, the actual part of the agent has far exceeded 30 million in sales. According to the observation and summary of the markets of last year, we actually stepped into three major errors: