Forever21 responsible person said recently that it plans to open three new stores in Japan next year, in order to rapidly improve the speed of development in Japan. The fast-fashion brand said it expects to open new stores in Tokyo's three major shopping districts next year, Ginza, Shinjuku and Tokyo Bay. Headquartered in Los Angeles, Forever21, which launched its own chain in Japan in April, is a 18,000-square-foot store located in the shopping district of Harajuku, Kyushu. More than 1,500 clients are waiting in line to open on the day of opening. The head of the company said it plans to open 100 stores in Japan and the current task is to find the right time and place. Larry Meyer, executive vice president at Forever21, said: "The company has been doing very well in Japan and everything is working and there are a lot more shops out there." Japanese consumers are very different from American consumers, and consumers here do not In the shopping often change for different brands. "With the continued economic turmoil in the United States, the Asian market has become a powerful temptation. In the past year, RonHerman, RickOwens, TomFord, Nike, Hennes & Mauritz, ErmenegildoZegna and TilaMarch, Abercrombie & Fitch have opened new stores in Tokyo, and ToryBurch will also be introduced in the near future. Forever21 now has more than 450 stores in the United States, the international business is mainly for Canada and the Japanese market.
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