In recent years, although China's foreign cultural trade has been expanding in scale, there are still obvious trade deficits in the copyright export and cultural services of cultural products. Based on this background, the National Foreign Cultural Trade Base (Beijing) officially opened its operation yesterday. Through the introduction of a large number of international top enterprises, as well as the innovation of operation mode and service function, the national foreign cultural trade base will accelerate the pace of internationalization and marketization of cultural industries.
Brewed for two years to officially operate
It is understood that the National Foreign Cultural Trade Base is a comprehensive bonded area for airports, which integrates functions of export processing, entrepot trade, bonded warehousing and commodity display. The official operation of the Airport Comprehensive Bonded Zone not only provides identification, testing and valuation services for the entry and exit of cultural products including art, but also provides value-added services for cultural enterprises to establish a culture of coverage. The professional service system of the whole industry chain marketization in all aspects of trade.
According to Li Danyang, general manager of Gehua Group, the national foreign cultural trade base has attracted more than 50 well-known overseas enterprises including Sotheby's, German Bavarian Logistics Group and Swiss Freeport Group. The Beijing Business Daily reporter also learned that over the past two years, the National Foreign Cultural Trade Base has also established a number of service platforms including the Beijing International Culture and Art Protection Center, the Cultural Trade Information Center, and the Cultural Trade Financial Service Center. At the same time, the investment promotion work for key projects including the Gem Trade Center, the Film and Television Trade Center, the Design Trade Center, and the Art Trade Center is also in progress.
Revitalizing stock resource problems
For many enterprises, “cultural bonded†is one of the important factors that attracts its entry into the country's foreign cultural and trade base. According to reports, "cultural bonded" is a preferential policy provided by the state for enterprises in the process of cultural product trade. Enterprises can pass the "free of charge, tax exemption, and bonded", and reduce the burden of some taxes and fees when saving the time cost of product transactions.
In the view of Chen Shaofeng, deputy dean of the Institute of Cultural Industry of Peking University, at this stage, domestic cultural trade has a trade surplus in product manufacturing, but there is still a large amount of copyright and content resources to be revitalized. To revitalize such resources, we need a series of policies. Support for measures. In this regard, Tianhui Customs Deputy Commissioner Wang Hui introduced that in the future, Beijing Customs will give policy support to the national foreign cultural trade base in terms of pledge guarantee, cultural art bonded auction and bonded repair, cultural financing lease, etc., and will implement the “first-in areaâ€. After the customs declaration mode. In terms of entry inspection and quarantine, the Beijing Entry-Exit Inspection and Quarantine Bureau will implement the “predictive nuclear release†supervision mode for the national foreign cultural trade base, implement the “inspection and release†on-site inspection and release measures, and provide approval and filing for enterprises. One-stop service.
Beijing Business Daily reporter also learned that, in the case of jewelry trade, China has become the largest gem processing country at this stage, but there is no international market trading platform that can connect with overseas markets and meet the domestic market demand. Many high-quality stock resources are not available. A suitable channel can be revitalized. Zhang Jiachun, head of the National Foreign Cultural Trade Base (Beijing) Gem Trade Center, added that the gemstone trade center, which has entered the operational stage, will establish a port-type trade market based on the support of a series of bonded policies of the national foreign cultural trade base. .
Need to strengthen the support policy to attract enterprises to settle in
The data shows that there are currently 113 customs special supervision areas and 36 comprehensive bonded areas. The industry also generally believes that one of the important issues facing the country's foreign cultural trade base in the next development process is how to use its regional advantages and policy advantages based on Beijing to play its own brand in the country.
“The key to launching a brand is to attract companies to enter. This requires the national foreign cultural trading base to provide more comprehensive and diversified services. The platform for building trade links between overseas cultural enterprises is only one aspect; on the other hand, It is necessary to play a 'window' role.†Chen Shaofeng suggested that the national foreign cultural trade base should improve the collection capacity of overseas market demand, and provide this information to domestic enterprises to guide their products to match the needs of the international cultural market. .
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