Underwear as an important branch of the apparel industry, the rapid development in recent years, every year with 20% of the rapid growth in annual sales of more than 100 billion yuan to 3 per person per year to buy three (sets) of underwear calculation, Chinese women each year The purchase demand is 600 million pieces (sets) above. Internationally , 5 sets of underwear per person per year is considered as a reasonable and regular consumer demand, and China's underwear consumption is far from reaching this level. The industry is expected in the next 5 years will have an annual sales of over 500 billion yuan scale. In this way, underwear industry is a huge potential, the prospects are very good sunrise industry. However, China's underwear industry seems to be a small industry to do, the market did not appear lively supply and demand of lively scene. As more and more knitted underwear brand intervention, and other apparel business product line extension, the market began to change variables: the price system confusion, concept war, brand ambiguity, excessive speculation led to the lack of brand underwear in China, and this lack of Become China's underwear business fatal "short board."
Far-infrared omnipotent medical features of publicity, the abuse of nanotechnology, some products unrealistic publicity, so that by the concept of underwear business into the yellow yesterday, a lot of underwear brand has not yet entered the people's vision, it quickly exited The stage of competition. Underwear business foothold is the concept of this or brand; relying on speculation, or quality, these are worth pondering.