Children's wear window display rules in Europe and America

Children's wear window display rules in Europe and America
First, the recommended key models
The children's clothing display method is an exhibition method that uses the window display to highlight the clothing styles that it is most important to recommend, and it is also an exhibition method that mainly promotes children's clothing brand promotion. The use of props in the shape should be able to show the child's morphological characteristics. The movements of the key display method used in the application are all children's postures in life. All of these can reflect their rich life conditions, can effectively evoke the imagination of children and children's parents, and stimulate their desire to purchase. For example, this method can be used for display, and the body language of the model and other display items must be more pleasing in appearance and expression so that the display plan can perform better in the implementation process. The display style of the goods is unique and distinctive, which not only makes the brand image more distinctive, but also enriches the external image of the product and renders the brand's appeal.
Second, piano-style layout
The key display method is mainly an exhibition method aiming at the children's psychological characteristics, and is expressed by using the sense of rhythm of the piano keys. This window display method can better convey the age style of the clothing style and the clothing brand. For example, piano-key layouts can be used cleverly to show different effects through the hierarchical display method, which fully reflects the clever use of color language. This kind of display method should not divide the color system too rigidly, and the cold and warm tones of the store should be well coordinated. The places with insufficient tones can be supplemented by lights. In order to create a clothing display effect atmosphere, the design of the device structure should fully reflect the auxiliary function of the apparel product display in actual operation. The exhibition space must be constructed reasonably, smoothly and with strong guidance. The current marketing concept emphasizes more on the psychological feelings of consumers. Their shopping needs plenty of free space and independent choices, while enhancing the guiding factors to participate in in-store sales behaviors, and more implicitly strengthen sales efforts.
Third, the expression of brand theme
The use of thematic display of children's clothing is second only to the key display method. The purpose of its display and display is to promote the brand's unique design concepts and the performance of children's psychology. During the operation, the exhibitor can use the combination with the key display method. In the form of performance, it is also used together with the key display method, and is used together with the store display in the store. This is mainly based on the children's clothing brand in the combination of business ideas and display methods, display division can be selected according to their own reality.
There are many forms of thematic display in the window display of children's wear. When the display is used, the display designer must adjust the seasons and different display themes to visually shake the consumers and viewers. , stimulate their desire to buy. For example, to express a happy holiday festive theme, it is necessary for consumers to have a strong visual impact on the graphics viewed from different angles, so as to achieve the best display display effect. The design of different display programs for different festivals is mainly to reflect the characteristics of festival culture, and to change the environment of the shop hall according to the festival's colors. There are a few things to note about holiday theme displays:
(1) Light points. The best props of the festival are the use of lights to set off the atmosphere and define the atmosphere of the festival. This will make the display more effective.
(2) The choice of props should reflect the characteristics of the festival. This is a requirement for the theme display props.
(3) The performance of color should conform to the cultural theme of the festival. This is the requirement for color.
Fourth, the simulation of childlike life
The display of life in children's wear is a key display in the display window display, mainly imitating children's various lovely shapes and movements in life. The effect of this display is very good. When used, it also fully reflects the design innovations of the display division. The window display of life shows high requirements for the selection of props and the design of the scene. This requires the display designer to design props and scenes in advance when necessary to design the props and scenes to meet the display needs. The children's wear life display is a very representative living window display. The expression full of playfulness can make the display more vitality and vitality. The display of childlike life is a display method that uses children's life props to simulate the real life of children. In the use of techniques is generally compared to the child's various expressions and life posture. This approach can increase children's sense of identity and belonging, causing children's love of the brand.
In contrast, the display of children's clothing is still easy to understand, because the psychological analysis of children is simpler than adults, the performance is more intuitive, and does not need to pursue too much of the meaning of life as adult clothing or artistic conception. However, in recent years, the children's wear display in Europe and the United States has been developing toward the direction of art and connotation in terms of form and content.

In the UK, hoodies have been the subject of much criticism; some shoplifters have used the hood to conceal their identities from CCTV cameras in shopping centres.[19] The hoodie became a popular clothing item by the 1990s. By the 21st century, it had gained a negative image, being associated with trouble-making, intimidating teens and anti-social behaviour. It became one of the later items associated with "chavs", or Neds.

Angela McRobbie, professor of communications at Goldsmiths College in the UK, says the appeal of the hoodie is its promise of anonymity, mystery and anxiety. "The point of origin is obviously black American hip-hop culture, now thoroughly mainstream and a key part of the global economy. Leisure and sportswear adopted for everyday wear suggests a distance from the world of office suit or school uniform. Rap culture celebrates defiance, as it narrates the experience of social exclusion. Musically and stylistically, it projects menace and danger as well as anger and rage. The hooded top is one in a long line of garments chosen by young people, usually boys, to which are ascribed meanings suggesting that they are 'up to no good'. In the past, such appropriation was usually restricted to membership of specific youth cultures-leather jackets, bondage trousers-but nowadays it is the norm among young people to flag up their music and cultural preferences in this way, hence the adoption of the hoodie by boys across the boundaries of age, ethnicity and class."[20]

In May 2005, Bluewater shopping centre in Kent caused outrage by launching a code of conduct which bans its shoppers from sporting hoodies or baseball caps, although the garments remain on sale. John Prescott welcomed the move, stating that he was threatened by the presence of teenagers wearing hoodies at a motorway service station.[20] Then-Prime Minister Tony Blair openly supported this stance and vowed to clamp down on the anti-social behaviour with which hoodie-wearers are sometimes associated. London-based rapper Lady Sovereign published a single titled "Hoodie" in protest as part of a "Save the Hoodie" campaign.[21]

In 2005, Coombeshead College in the south-west of England allowed the hoodie to become part of the boys' school uniform, but the hood could be put up only when it rained. The principal, Richard Haigh, stated that the move would help to calm some of what he called the "hysteria" surrounding the garment.[22]

The JCB Academy allows hoodies, but only a navy blue type sold in the school shop.

In February 2006, a 58-year-old teacher who was wearing a hooded top was asked to remove it when entering a Tesco store in Swindon. According to the teacher, she was wearing the hood because "my hair's a mess". The store did not have a hoodie policy. The shop apologized and said it was taking action to "make sure this doesn't happen again."[23]

In July 2006, David Cameron, leader of the Conservative Party, made a speech suggesting that the hoodie was worn more for defensive than offensive purposes.[24] The speech was referred to as "hug a hoodie" by the Labour Party.[25][26]

Despite the controversy, the hoodie has been embraced by people from all backgrounds. Zara Phillips, a member of the British royal family, has included hoodies in her range of equestrian clothing at Musto.[27]

In 2019 the British fashion label Burberry had to apologize for an inappropriate hoodie. On its runaway show, the fashion label featured a piece of cloth with a "noose" around the neck, which caused an outrageous reaction in social media.[28][29]

Hoodies For Adults

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